The Smaato Blog

The Smaato Blog

Mobile Ad Fraud in 2019: Combating the Different Types

Posted by Anthony Karge on January 31, 2019

Mobile advertising has never been more popular than it is today. Global mobile ad spending will hit $230 billion this year with a growth rate of more than 20%.1 But as brands continue to shift their spending to mobile, fraudsters are trying to take advantage of this ecosystem. At Smaato, our top priority is to protect both mobile users and mobile investments, but we also want to help educate the market on the various types of fraud and how to fight it.

Mobile ad fraud is a scam committed by criminals that affects the entire supply chain: publishers, advertisers, and everyone in between. The methods used by fraudsters are increasingly sophisticated, as mobile ad fraud is conducted with the goal of evading detection to steal as much money as possible. The cost of ad fraud across all types of digital advertising totaled an estimated $19 billion in 2018.2

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Why Mobile Will Be the MVP of the 2019 Super Bowl

Posted by Courtney Reich on January 24, 2019

The Super Bowl is the superstar event of the advertising world. With over 100 million live viewers, it is the most-watched TV event in the US each year. It also attracts some of the highest prices for its coveted commercial spots — but not all viewers’ eyes are glued to the TV during the game (or the memorable commercial breaks).

Super Bowl viewership dropped last year, making it the least-watched Super Bowl since 2009.1 Despite this dip in viewers, the big game impressed marketers with its social footprint and second-screen engagement. This means that even brands that are not advertising on TV can still be a relevant part of the conversation and win over consumers via their favorite digital device: their smartphone.

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Understanding Fraud: The Different Types of Invalid Traffic

Posted by Anthony Karge on January 10, 2019

In-app advertising has never been more popular. Advertisers appreciate the targeted traffic that makes their campaigns effective, while app publishers value the fact that they can grow an audience and monetize without charging a premium price. But there is a downside to the massive growth of in-app advertising. Fraudsters are incentivized to try gaming the system with invalid traffic.

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Everything You Need to Know About Location-Based Mobile Advertising

Posted by Alizee Mega on November 29, 2018

With location data continuing to quickly gain traction in the advertising world as we head into 2019, Smaato is constantly improving the data quality on our exchange and enriching it with accurate location data to support the needs of our clients and their location-based mobile advertising campaigns. As an Account Manager, I work closely with my clients to ensure that they have access to transparent and accurate in-app inventory. By doing that, we can empower them to reach users at the right time and the right place — and deliver on their campaigns objectives.

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A Visual Guide to Mobile in China [Infographic]

Posted by Anthony Karge on November 19, 2018

Out of all the fast-growing countries, none have the advantages that China does when it comes to mobile advertising or increasing app monetization. Advertisers and app publishers from around the world are looking to China to unlock new levels of growth.

It's for good reason that China has become so desirable in the mobile world, as no country offers such favorable numbers in this category.  

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Top Mobile Advertising Trends to Maximize Holiday Revenues

Posted by Courtney Reich on November 15, 2018

The holidays are a magical time in the mobile industry, with consumers' app usage at its highest all year as they browse, shop, and play on their mobile devices. This increased time spent with mobile is good news for mobile publishers and app developers, as advertisers are spending an increasing amount of their holiday budgets on attracting consumers’ attention while they are in-app.

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Mobile Advertising in China: Key Insights

Posted by Anthony Karge on October 30, 2018

It's expected that China will become the world's largest economy in less than 15 years.1 Today, however, China is already the world's largest app economy. The opportunities within China are enormous for both app publishers and advertisers. However, with these opportunities come challenges unique to the Chinese market.

Our new whitepaper, "Inside China: Key Insights for Unlocking This Mobile-First Market," takes a deep-dive in what's needed to find success in China. Download it today.

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How to Best Monetize Your Music App

Posted by Anthony Karge on October 25, 2018

Music apps are one of the most popular categories on smartphones, as users around the world are looking for a way to listen to music while on the go. Another strength of music apps is that user retention rates are among the highest of all app categories. With those advantages, music apps offer publishers strong opportunities for monetization. Let us show you how to leverage the power of your music app and make your revenues really rock.

 

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The EU ePrivacy Regulation: In-App Consent Gets a Makeover

Posted by Taylor Galusha on September 27, 2018

In-app consent requirements are about to get a fresh makeover. In January 2017, the European Union (EU) proposed the ePrivacy Regulation to replace the ePrivacy Directive. Experts anticipate its passage in 2019 or 2020 and there will likely be a year-long transition phase before taking effect. Unless amended, the ePrivacy Regulation will impose broader opt-in consent requirements on publishers with EU-based end-users.

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Four Tips to Help Maximize News App Revenue

Posted by Anthony Karge on August 30, 2018

News apps are an advertiser's dream. They have high reach, engaged readers with above-average salaries, and most importantly they offer a brand-safe environment. Because of this, advertisers are willing to pay a premium to reach this audience. 

How much exactly are advertisers willing to pay? On the Smaato platform, the average eCPM for news apps is 44% higher than the overall average. With such high rates, building a strong monetization plan around an app is a big opportunity for news companies of all sizes. Here are our four tips to help maximize news app revenue:

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