Smartphone users spend nearly one hour per day on average playing mobile games — that’s over 25% of their total mobile time! Meanwhile, only 7% of mobile ad dollars are going to mobile games, leaving a huge gap between consumer engagement and ad spending. This gap represents a massive opportunity for advertisers to get noticed in mobile games and harness the power of this large and diverse audience of mobile gamers.
The Mobile Games Playbook uncovers what makes mobile games score so high with consumers and how advertisers can get in on the mobile in-app game. This guide focuses on four features that in-game advertising so attractive: innovative environment, high-scoring reach, engaged users, and top ad formats.