With location data continuing to quickly gain traction in the advertising world as we head into 2019, Smaato is constantly improving the data quality on our exchange and enriching it with accurate location data to support the needs of our clients and their location-based mobile advertising campaigns. As an Account Manager, I work closely with my clients to ensure that they have access to transparent and accurate in-app inventory. By doing that, we can empower them to reach users at the right time and the right place — and deliver on their campaigns objectives.
Out of all the fast-growing countries, none have the advantages that China does when it comes to mobile advertising or increasing app monetization. Advertisers and app publishers from around the world are looking to China to unlock new levels of growth.
It's for good reason that China has become so desirable in the mobile world, as no country offers such favorable numbers in this category.
The holiday shopping season is the most wonderful time of the year for the mobile advertising industry. As people around the world get ready to splurge on new purchases, brands and advertisers are working their hardest to get noticed. And with consumers spending more time than ever in-app, mobile is the place to be for buyers throughout this high-spend period.
China is the world’s largest mobile app market by just about every measure. And with China expected to grow to almost 740 million smartphone users by 2019, the country’s power within the mobile industry will only continue to strengthen.1 This means that Singles’ Day — which is the biggest online shopping day within both China and the world — should be on the radar of advertisers all around the globe.
It's expected that China will become the world's largest economy in less than 15 years.1 Today, however, China is already the world's largest app economy. The opportunities within China are enormous for both app publishers and advertisers. However, with these opportunities come challenges unique to the Chinese market.
Our new whitepaper, "Inside China: Key Insights for Unlocking This Mobile-First Market," takes a deep-dive in what's needed to find success in China. Download it today.
Diwali is the most widely celebrated festival in the Indian community. Commonly termed Festival of Lights, Diwali begins on November 7 this year and spans over five days. During Diwali, people are typically decked out in new clothes, while houses are cleaned and decorated with colorful lights and lamps. It is also a time where families bond and connect with each other — often by using their mobile phones.
We are making it easier than ever to ensure that our partners' mobile advertising campaigns are reaching their desired audiences at the right time with a new precision targeting feature: Pre-Packaged Deals.
Last year, Smaato released Open Deals, which are curated whitelists of apps that enable demand partners to purchase verified end-user inventory deals, saving time and effort in searching and selecting the most accurate targeting options. Now, after a successful testing phase, we are very happy to introduce Pre-Packaged Deals, the newest targeting feature within the Smaato Demand Platform (SDX). These professionally-curated, brand-safe inventory packages, now available in SDX, make precision targeting easy — just browse, select, click, and go!
Games are the most underestimated advertising medium in the mobile world. Besides attracting a huge and diverse audience of engaged players (2.3 billion, to be exact), mobile games also offer an engaging environment that is conducive to a positive advertising experience — a feature that we explored in The Mobile Games Playbook. Unfortunately, many advertisers continue to misunderstand mobile games and their popularity among smartphone users. In this post, we try to dispel three myths pervasive among advertisers in order to prove how safe and attractive these apps are for discerning brands and advertisers.
Smartphone users spend nearly one hour per day on average playing mobile games — that’s over 25% of their total mobile time! Meanwhile, only 7% of mobile ad dollars are going to mobile games, leaving a huge gap between consumer engagement and ad spending. This gap represents a massive opportunity for advertisers to get noticed in mobile games and harness the power of this large and diverse audience of mobile gamers.
The Mobile Games Playbook uncovers what makes mobile games score so high with consumers and how advertisers can get in on the mobile in-app game. This guide focuses on four features that in-game advertising so attractive: innovative environment, high-scoring reach, engaged users, and top ad formats.
School is out and summer is in session, but don’t think this means it is time to relax. Now is high time for brands to begin planning their advertising strategy for the upcoming back-to-school season.
Last year’s back-to-school spending in the US totaled $27 billion, with the average US family spending $501 per child. With an increasing amount of back-to-school shoppers researching, browsing, and purchasing on mobile (and, more specifically, in apps), investing ad dollars into an in-app campaign is a great way to get A+ conversions this back-to-school season.