The Smaato Blog

The Smaato Blog

Why You Need to Prepare a Diwali Mobile Ad Campaign

Posted by Janice Goh on September 19, 2018

Diwali is the most widely celebrated festival in the Indian community. Commonly termed Festival of Lights, Diwali begins on November 7 this year and spans over five days. During Diwali, people are typically decked out in new clothes, while houses are cleaned and decorated with colorful lights and lamps. It is also a time where families bond and connect with each other — often by using their mobile phones. 

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Precision Targeting in SDX With Pre-Packaged Deals

Posted by Nabil Chouaieb on August 21, 2018

We are making it easier than ever to ensure that our partners' mobile advertising campaigns are reaching their desired audiences at the right time with a new precision targeting feature: Pre-Packaged Deals.

Last year, Smaato released Open Deals, which are curated whitelists of apps that enable demand partners to purchase verified end-user inventory deals, saving time and effort in searching and selecting the most accurate targeting options. Now, after a successful testing phase, we are very happy to introduce Pre-Packaged Deals, the newest targeting feature within the Smaato Demand Platform (SDX). These professionally-curated, brand-safe inventory packages, now available in SDX, make precision targeting easy — just browse, select, click, and go!

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3 Myths of In-Game Mobile Advertising

Posted by Courtney Reich on July 26, 2018

Games are the most underestimated advertising medium in the mobile world. Besides attracting a huge and diverse audience of engaged players (2.3 billion, to be exact), mobile games also offer an engaging environment that is conducive to a positive advertising experience — a feature that we explored in The Mobile Games Playbook. Unfortunately, many advertisers continue to misunderstand mobile games and their popularity among smartphone users. In this post, we try to dispel three myths pervasive among advertisers in order to prove how safe and attractive these apps are for discerning brands and advertisers.

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4 Reasons Mobile Games Can Level Up Any Ad Campaign

Posted by Courtney Reich on July 12, 2018

Smartphone users spend nearly one hour per day on average playing mobile games — that’s over 25% of their total mobile time! Meanwhile, only 7% of mobile ad dollars are going to mobile games, leaving a huge gap between consumer engagement and ad spending. This gap represents a massive opportunity for advertisers to get noticed in mobile games and harness the power of this large and diverse audience of mobile gamers.

The Mobile Games Playbook uncovers what makes mobile games score so high with consumers and how advertisers can get in on the mobile in-app game. This guide focuses on four features that in-game advertising so attractive: innovative environment, high-scoring reach, engaged users, and top ad formats.

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It’s Time for Brands to Go Mobile This Back-to-School Season

Posted by Courtney Reich on June 28, 2018

School is out and summer is in session, but don’t think this means it is time to relax. Now is high time for brands to begin planning their advertising strategy for the upcoming back-to-school season.

Last year’s back-to-school spending in the US totaled $27 billion, with the average US family spending $501 per child. With an increasing amount of back-to-school shoppers researching, browsing, and purchasing on mobile (and, more specifically, in apps), investing ad dollars into an in-app campaign is a great way to get A+ conversions this back-to-school season.

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Why the 2018 World Cup Is the First "Mobile World Cup"

Posted by Anthony Karge on May 17, 2018

Nearly half the world’s online population plans to watch the 2018 FIFA World Cup, but they won’t all be completely focused on their televisions. Instead, they’ll be using their mobile devices to make the most of this experience. Every four years when the World Cup comes around users become more engaged with their phones than ever before.

The 2014 World Cup in Brazil was called the “social media World Cup” after setting records in social media usage. The latest edition of the tournament has been dubbed the “mobile World Cup.” It’s the perfect description of what advertisers and publishers should expect when the games start in Russia on June 14.

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Mobile Usage and Spending in the US by the Numbers

Posted by Anthony Karge on May 8, 2018

It might come as no surprise that people in the US favor their mobile devices. After all, the US is the land where Apple and Google first found mobile success. The full extent to which US mobile users spend time on their phones is especially impressive. Forget television and desktop computers. Mobile phones, and specifically apps, are now the most popular form of media in terms of total usage and ad spending.

In the US, mobile is king. Here are the figures that show just how big the experience is — and what you can do to take advantage of the mobile in-app trend.

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Data Protection Officers Under the GDPR

Posted by Shaika Ahmed on March 20, 2018

Until now, the role of a data protection officer (DPO) had been largely undefined. Historically, data was considered primarily in the context of computing, and those given the role of a DPO were frequently professionals with an information and communications technology background. In fact, prior to the General Data Protection Regulation (GDPR), very few countries had required the appointment of a DPO or other data privacy role within an organization. Given the ubiquitous nature of technology today, the role and expectations of a DPO have diversified and expanded, especially in light of the GDPR. 

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ePrivacy Regulation - FAQ

Posted by Shaika Ahmed on March 6, 2018

To keep up with the fast pace at which technology is developing, the EU has begun amending its regulations to reflect these technological advances.

In January 2017, less than nine months after the European Union (EU) adopted the General Data Protection Regulation (GDPR), the European Commission drafted a proposal, known as the ePrivacy Regulation (“Proposal”), as part of an initiative to replace the current ePrivacy Directive. Together with the GDPR, the Proposal will aim to provide the strongest protection to users’ data across the EU.

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Best Practices for In-App Advertising Success

Posted by Austin Leonard on March 1, 2018

Over 25% of consumers' total media time is spent in-app,1 and since mobile devices are typically owned and used by one person, these apps are closely connected to users' personal lives and daily habits. The in-app environment also offers advertisers sophisticated data tracking and user targeting that is superior to other digital advertising formats, which makes it the ideal medium for creating effective advertising touchpoints. 

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