The Smaato Blog

The Smaato Blog

Best Performing Mobile Ad Formats in 2019

Posted by Edina Bejdic on February 5, 2019

Mobile advertising passed desktop advertising in 2017 and will never look back. The gap in revenues generated by the two continues to grow, and by 2022 mobile will make up a staggering 75% of all digital ad spending.1

With this enormous shift in mind, it's more important than ever that marketers gain a deep understanding of the different mobile ad formats out there. Here's a look at some of the top-trending mobile ad formats to help you improve campaign performance.

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Mobile Ad Fraud in 2019: Combating the Different Types

Posted by Anthony Karge on January 31, 2019

Mobile advertising has never been more popular than it is today. Global mobile ad spending will hit $230 billion this year with a growth rate of more than 20%.1 But as brands continue to shift their spending to mobile, fraudsters are trying to take advantage of this ecosystem. At Smaato, our top priority is to protect both mobile users and mobile investments, but we also want to help educate the market on the various types of fraud and how to fight it.

Mobile ad fraud is a scam committed by criminals that affects the entire supply chain: publishers, advertisers, and everyone in between. The methods used by fraudsters are increasingly sophisticated, as mobile ad fraud is conducted with the goal of evading detection to steal as much money as possible. The cost of ad fraud across all types of digital advertising totaled an estimated $19 billion in 2018.2

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Why Mobile Will Be the MVP of the 2019 Super Bowl

Posted by Courtney Reich on January 24, 2019

The Super Bowl is the superstar event of the advertising world. With over 100 million live viewers, it is the most-watched TV event in the US each year. It also attracts some of the highest prices for its coveted commercial spots — but not all viewers’ eyes are glued to the TV during the game (or the memorable commercial breaks).

Super Bowl viewership dropped last year, making it the least-watched Super Bowl since 2009.1 Despite this dip in viewers, the big game impressed marketers with its social footprint and second-screen engagement. This means that even brands that are not advertising on TV can still be a relevant part of the conversation and win over consumers via their favorite digital device: their smartphone.

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Understanding Fraud: The Different Types of Invalid Traffic

Posted by Anthony Karge on January 10, 2019

In-app advertising has never been more popular. Advertisers appreciate the targeted traffic that makes their campaigns effective, while app publishers value the fact that they can grow an audience and monetize without charging a premium price. But there is a downside to the massive growth of in-app advertising. Fraudsters are incentivized to try gaming the system with invalid traffic.

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Create Ad Personalization With Language Targeting

Posted by Anthony Karge on January 3, 2019

When it comes to targeting, everyone in the mobile advertising business knows the benefits of location targeting. The ability to reach people in specific areas, whether it's as broad as a state or as specific as a sports stadium, is crucial to the success of many campaigns. A much less utilized, but also an invaluable form of targeting, is language targeting.

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Everything You Need to Know About Location-Based Mobile Advertising

Posted by Alizee Mega on November 29, 2018

With location data continuing to quickly gain traction in the advertising world as we head into 2019, Smaato is constantly improving the data quality on our exchange and enriching it with accurate location data to support the needs of our clients and their location-based mobile advertising campaigns. As an Account Manager, I work closely with my clients to ensure that they have access to transparent and accurate in-app inventory. By doing that, we can empower them to reach users at the right time and the right place — and deliver on their campaigns objectives.

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A Visual Guide to Mobile in China [Infographic]

Posted by Anthony Karge on November 19, 2018

Out of all the fast-growing countries, none have the advantages that China does when it comes to mobile advertising or increasing app monetization. Advertisers and app publishers from around the world are looking to China to unlock new levels of growth.

It's for good reason that China has become so desirable in the mobile world, as no country offers such favorable numbers in this category.  

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Holiday Mobile Trends That Advertisers Need to Know

Posted by Courtney Reich on November 8, 2018

The holiday shopping season is the most wonderful time of the year for the mobile advertising industry. As people around the world get ready to splurge on new purchases, brands and advertisers are working their hardest to get noticed. And with consumers spending more time than ever in-app, mobile is the place to be for buyers throughout this high-spend period.

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Mobile Insights for Winning Double on Singles’ Day

Posted by Janice Goh on November 5, 2018

China is the world’s largest mobile app market by just about every measure. And with China expected to grow to almost 740 million smartphone users by 2019, the country’s power within the mobile industry will only continue to strengthen.1 This means that Singles’ Day — which is the biggest online shopping day within both China and the world — should be on the radar of advertisers all around the globe.

 

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Mobile Advertising in China: Key Insights

Posted by Anthony Karge on October 30, 2018

It's expected that China will become the world's largest economy in less than 15 years.1 Today, however, China is already the world's largest app economy. The opportunities within China are enormous for both app publishers and advertisers. However, with these opportunities come challenges unique to the Chinese market.

Our new whitepaper, "Inside China: Key Insights for Unlocking This Mobile-First Market," takes a deep-dive in what's needed to find success in China. Download it today.

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