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The Smaato Blog

The Smaato Blog

Lunar New Year’s Impact on In-App Advertising in APAC

Posted by Courtney Reich on January 15, 2018

Each year, Lunar New Year brings good fortune to advertisers with a spike in mobile usage as friends and family send messages, watch videos, play mobile games and exchange virtual red envelopes. This holiday season also brings about the world’s largest migration of people, as millions traverse the globe to spend time with their family and friends.

Savvy advertisers worldwide can utilize the advanced tracking capabilities of the in-app environment to target these mobile users during this high-spend season — because no matter where APAC consumers may spend the holidays, they are sure to always have their smartphone by their side.

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Take Advantage of Advertising’s Greatest Opportunity This Christmas — Mobile In-App

Posted by Courtney Reich on October 23, 2017

As we approach the biggest consumer spending season of the year, brands and agencies cannot ignore the power of mobile. Mobile usage has been on the rise for years, and time spent on mobile now surpasses time spent on a desktop/laptop computer by more than one hour per day in the US.1 As a result, consumers will be using their mobile devices this Christmas shopping season to browse, research and purchase more than ever before.

This shift to mobile presents the greatest opportunity in the advertising world. So, as companies around the world increase their ad spending this holiday season, savvy advertisers should utilize mobile to get seen at impressive scale.

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App-Obsessed Millennials: The Darlings of Cyber Monday

Posted by Courtney Reich on October 16, 2017

Cyber Monday shattered mobile sales records last year to become the first day with over $1 billion in US sales on mobile devices alone.1 However, Cyber Monday is no longer just a 24-hour event, nor is it exclusive to the US. With week-long skyrocketing online and mobile sales in countries around the world, Cyber Monday (or should we say Cyber Week) has truly become a global phenomenon.

Millennials are the most mobile-first Cyber Monday shoppers, using their smartphone to find holiday deals more often than any other generation. But not all smartphone time is created equal — the majority of Millennials’ mobile minutes are spent in-app. This is great news for advertisers, as the in-app ecosystems allows for precision targeting at a level no other advertising medium can match.

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From Clicks to Bricks: Increase In-Store Sales Over Thanksgiving Weekend With In-App Advertising

Posted by Courtney Reich on October 9, 2017

Smartphones are our constant and most trusted holiday shopping companions. From before we leave for the store and even as we are standing in the shopping aisle, we use our mobile device to look up product information, read online reviews and find the best Black Friday deals. With 90% of US smartphone usage taking place in-app, the best way for advertisers to reach mobile-obsessed holiday shoppers is through in-app advertising. 

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Where to Spend Your Ad Dollars? There’s an App for That

Posted by Eric Arline on May 25, 2016

When planned right, ad dollars follow consumer eyeballs, and these days people only have eyes for their mobile devices. According to eMarketer, the mobile advertising market will pass a major milestone in 2016, topping $100 billion and accounting for more than 50% of all digital ad spend for the first time.1

But enough about the statistics - how does this shift to mobile play out in people’s daily lives? Let’s say you’ve invited friends over for a barbecue, and you need to find inspired recipes for the grill in a hurry. Most of us would pull out our phones to run a quick web search for the perfect recipe. A few clicks later, you’re in your trusty weather app making sure your plans won’t be a washout. After a stroll through your social apps (5 more friends confirmed!), you’re putting together the playlist for tonight on your favorite music app. Where would we be without apps? 

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The Adoption of Programmatic Buying in China

Posted by Mandy Ang on January 6, 2016

The development of programmatic media buying in China has become very visible in the last few years. Programmatic buying promises Chinese advertisers dramatic improvements in both efficiency and targeting.

In our first installment of our Bite-Sized Mobile Insights, I spoke with Smaato’s APAC Supply Senior Director, Delynn Ho, regarding the state of programmatic buying as well as the related opportunities and challenges in China.

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2016: The Year Mobile Advertising Graduates

Posted by Garrett McGrath on December 10, 2015

In the world of online advertising, 2012 could probably have been called the “year of mobile.” It had been about to happen, we’d been told, for several years. Sure, mobile advertising existed before this, but in this period something palpable changed. It could no doubt have been measured in spend and in budgets allocated to mobile, yet there was also an underlying attitude change. Mobile was real. It was suddenly a true market, with the big players starting to realize that mobile was not just a matter of shrunken processes and different ad units.

Fast forwarding to the present time…mobile is obviously real. As it moves much faster than online did, it’s so real that there seems to be a low-level nervousness about knowing “What’s Next.” The industry, if it were a team, is about ready to switch from Norming to Performing. Not as many obvious innovations, not as many left or right turns, and not as many bold claims. A lot of refining, with a lot of growth. Moreover, it’s the point in time where mobile ad tech completely divorces itself from its display origins and stands independent.

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Q&A with Paul Kemp from The App Guy Podcast

Posted by Jay Hinman on November 24, 2015

We’re big fans here at Smaato of Paul Kemp’s The App Guy podcast, and recently had the good fortune to have our own Ajitpal Pannu interviewed on the show about ad blocking, native advertising and mobile app monetization in the modern age.

Given that readers of this blog are also savvy publishers and advertisers attuned to the world of global app development, we thought we’d turn the tables a bit and interview Mr. Kemp ourselves. He’s a guy who lives and breathes this world, publishing multiple episodes each week with leading market-makers and innovative start-ups within the app economy. Our thought was that he’d be able to shed some strong light on the state of mobile app development and mobile advertising in late 2015, and we were right.

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New Video: Thinking Globally, Acting Locally

Posted by Jay Hinman on November 10, 2015

In the third and final video in Smaato's thought leadership series with APAC Managing Director Malcolm Wong, we explore the concept of localized apps, and what they mean both for the delivery of relevant content in their home markets, as well as for mobile advertisers looking to reach targeted and engaged audiences all over the world. Malcolm also discusses how Smaato is able to group local app inventory together in packages that are extremely attractive for advertisers, making them greater than the sum of their parts. 

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The End of the Mobile Advertising Waterfall

Posted by Garrett McGrath on November 3, 2015

One of the biggest problems within ad tech is our almost unconscious love of making the simple complicated. If we can make a concept (not the solution, just the concept) appear really complicated, our eventual half-solutions appear really smart, thereby assuring that publishers and advertisers will remain convinced they still need us around.

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