The Smaato Blog

The Smaato Blog

New Frontiers in Mobile Advertising: Targeting & Relevance

Posted by Sean H. Lee on August 10, 2016


Only a few short years ago, the best advertisers could hope to do was target a broad demographic. Today, as ad tech quickly advances in its efficiency and precision, the mobile app world is opening up new opportunities for ad relevance. And when it comes to choosing publishers for advertisements, the app category is perhaps the most important factor. After all, it significantly impacts who the users are and what type of content they find valuable. 

Not all app categories are created equal – as far as advertising is concerned, at least. Smaato's latest Global Trends in Mobile Advertising report shows that the Arts & Entertainment category is the definitive winner: it accounts for over half (52%) of total mobile ad spending. In the Americas alone, ad spend in this category has grown by 364% from Q1 2015 to Q1 2016. We predict that this upward trend will continue.

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Introducing SDX: The Smaato Demand Platform

Posted by Garrett McGrath on July 26, 2016

In January 2015, we proudly launched the Smaato Publisher Platform (SPX) to help publishers and app developers maximize ad revenue. SPX is a free, full-featured publisher ad server connected to Smaato’s mobile advertising exchange (SMX). As part of our core mission here at Smaato is to help our publisher partners make more money, the launch and widespread adoption of SPX has definitely exceeded our expectations.

However, there are two very important sides to this mobile marketplace equation. While we have tons of supply (ad inventory from thousands of connected publishers) in the Smaato exchange, without the right demand (buyers, advertisers and those systems that enable them to buy programmatically) also connected to Smaato, we may as well all pack up and go home.

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Smaato’s SDK Update Offers Six New Native Ad Templates

Posted by Bertrand Rothen on January 28, 2016
The advertising industry is abuzz about native advertising - if you're still new to native ads, check out our previous posts on native advertising in mobile and native ads with Smaato.

Native ads are attractive to publishers because they boast higher eCPMs and deliver better revenues than standard ad placements. Sounds compelling, right? There is one drawback, however - the technical realization of native ads is more complex than other ad formats.

Whereas image ads simply require single image creative plus a beacon that is called and displayed, native ads usually contain multiple creative pieces that need to fit the requirements of the native ad property. This means that larger-scale integration of native ads has been quite cumbersome for app developers…until now! Smaato set out to make this process a lot easier for you - enter our Native Ad Templates! 

With our newest iOS SDK (8.0.4) & Android SDK (5.0.2) updates, you're now able to integrate six pre-defined native ad layouts (as outlined by the IAB, and represented in our SPX Platform) as templates into your app, saving you approximately 80% of setup time! 

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Publishers: Monetize on Windows Phone 10 With Our New SDK

Posted by Bertrand Rothen on November 9, 2015

Calling all Windows & Windows Phone developers. Continuing Smaato's strong commitment to Microsoft's cross-device OS, we've released a brand new Windows 10 SDK to support the most recent version.

Yes, you read it correctly - our newest SDK supports Windows 10 across all devices. As Microsoft has designed Windows 10 to be a single operating system to run across phones, "phablets", tablets, laptops, desktops, and even their Xbox One gaming console, our SDK is in turn not constrained to one device - and with Microsoft having announced a goal of enabling Windows 10 on one billion devices (over the next 2/3 years), your potential audience just broadened by quite a bit.

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New SPX Feature: SDK Mediation for Higher Mobile Ad Revenue

Posted by Bertrand Rothen on November 5, 2015
To keep up with Smaato's promise of making our SPX platform your  one-stop-shop for mobile monetization , we've just broadened the amount of options publishers have to bring third-party demand to their setups by  releasing SDK Mediation within SPX today

What's SDK Mediation?

This enables you to integrate a new or existing account with major SDK-enabled ad networks you're already working with into your SPX demand stack, and mediate them with your existing demand directly in our platform. Additionally, you have the option to have them compete directly with your other demand sources via Smaato's  Dynamic Demand super auction.

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Smaato's Native Ad Builder Gets You Started with Native App Ads

Posted by Bertrand Rothen on October 1, 2015

Looking to move beyond the banner, and start serving native advertising within your apps and websites? With native advertising on the rise in mobile, it's a valid option for every mobile publisher to look into possible placements. However, native ads have traditionally been a bit of a challenge for publishers - with many wondering what a sensible placement for native ads might look like on their apps and sites. There's also the challenges that come with handling the multiple creatives that lie in a native ad response (as opposed to usually only one, with every other ad format).

Thankfully, Smaato has you covered.

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Our SPX Platform Added Some Amazing New Features

Posted by Jay Hinman on September 15, 2015

Today we’re announcing a big boost to our SPX platform to provide our publisher partners with some exciting new monetization tools to get them ready for the busy Q4 season.

SPX now includes a super-simple “point and click” native advertising builder, which allows publishers to take advantage of this proven revenue driver, and to deliver native ads where they might have previously delivered banner ads or interstitials. It’s the first fully-functional native ad builder for mobile publishers, and it makes these ads easier to create than ever before. Publishers who use Smaato’s platform are now fully empowered to build native ad campaigns in a variety of formats and sizes that they know will look best in their apps or websites and connect with their audiences best.

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New Video: What is an "Integrated" Mobile Advertising Platform?

Posted by Jay Hinman on September 9, 2015

We are kicking off a new series of videos produced here at Smaato that we’re calling “Mobile Programmatic Perspectives”. Each 90-second video will answer a hot topic within the mobile advertising industry, and provide publishers and app developers with Smaato’s solutions for addressing the issue, as well as food for thought in formulating their own solutions.

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Publishers: Time to Prepare Your Apps to Support iOS9

Posted by Nabil Chouaieb on September 3, 2015

Apple will be rolling out iOS 9 soon, with what's sure to be a bunch of awesome new features. One of the most important features for us, and for our iOS publishers, is the App Transport Security (ATS), which enhances security on iPhone devices and encourages iOS app developers to use secured connections when communicating with their servers.

Smaato is actively testing its iOS advertising SDK on iOS 9 beta, and we’re happy to announce that our latest iOS SDK version 7.1.4 has successfully passed all our tests and therefore is compatible with the upcoming iOS 9 release.

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New Windows (Phone) SDKs available now!

Posted by Bertrand Rothen on September 2, 2015

In addition to updating our Android SDK, we've also taken our Windows and Windows Phone SDKs to the shop - our offerings for Windows Phone 8.0 & 8.1 as well as Windows 8.1 have been updated and are now available!

This release brings support for the Windows Phone ID, the advertising ID that Windows devices provide for intelligent ad targeting. The SDK now automatically gets and transmits the WPID in an ad request, an enhancement that has proven to significantly boost eCPMs!

We've improved the SDK's logic of handling interstitials: the responsiveness of ad formats to the device's orientation (portrait or landscape) is now more accurate, we've redesigned the 'Close' button, and beacon handling is also improved.

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