The Smaato Blog

The Smaato Blog

Best Performing Mobile Ad Formats in 2019

Posted by Edina Bejdic on February 5, 2019

Mobile advertising passed desktop advertising in 2017 and will never look back. The gap in revenues generated by the two continues to grow, and by 2022 mobile will make up a staggering 75% of all digital ad spending.1

With this enormous shift in mind, it's more important than ever that marketers gain a deep understanding of the different mobile ad formats out there. Here's a look at some of the top-trending mobile ad formats to help you improve campaign performance.

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Advertising Insights From Our In-App Experts

Posted by Anthony Karge on January 17, 2019

The mobile advertising industry is constantly evolving. For advertisers and publishers, it's important to stay aware of the latest trends and topics that are affecting the industry. To help keep you updated, we've compiled insights from our team of in-app experts on a variety of important topics in the world of mobile advertising.

 

 

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Mobile Advertising Quiz of the Year!

Posted by Courtney Reich on December 20, 2018

So you think you know mobile? Now it’s time to prove your programmatic prowess with Smaato’s Mobile Advertising Quiz of the Year!

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Japan: Mobile Usage and Spending by the Numbers

Posted by Lai Lin Chung on December 12, 2018

Despite a small population of just 127 million, Japan is one of the top mobile advertising markets worldwide. The country is not only home to some of the most prominent mobile publishers but also a mobile gaming hub with highly-engaged local gamers. With the consistent growth of mobile ad spending over the years, this island country is certainly the rising sun of the mobile advertising industry.

 

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Video Advertising Trends to Look for in 2019

Posted by Anthony Karge on December 6, 2018

2018 was a landmark year for digital advertising, as it was the first time that digital ad spending exceeded TV ad spending. Video advertising was a significant reason why the industry achieved this milestone. With users spending more time streaming content on mobile devices, brands are shifting their advertising dollars away from TV to reach users on their mobile phones. It's looking like 2019 will be another big year for video advertising. With that in mind, here are a few major trends to look out for this year.

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Mobile Insights for Winning Double on Singles’ Day

Posted by Janice Goh on November 5, 2018

China is the world’s largest mobile app market by just about every measure. And with China expected to grow to almost 740 million smartphone users by 2019, the country’s power within the mobile industry will only continue to strengthen.1 This means that Singles’ Day — which is the biggest online shopping day within both China and the world — should be on the radar of advertisers all around the globe.

 

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How the GDPR Impacted Mobile Advertising [Infographic]

Posted by Courtney Reich on October 5, 2018

The mobile advertising industry saw significant growth in the first half of 2018. However, the defining factor of H1 2018 for the digital sphere was undoubtedly the General Data Protection Regulation (GDPR). In order to understand just how widely the GDPR impacted mobile advertising, we analyzed the relevant traffic across the Smaato platform in our latest Global Trends in Mobile Advertising report and uncovered the effects this regulation had on mobile ad spending and eCPMs.

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The EU ePrivacy Regulation: In-App Consent Gets a Makeover

Posted by Taylor Galusha on September 27, 2018

In-app consent requirements are about to get a fresh makeover. In January 2017, the European Union (EU) proposed the ePrivacy Regulation to replace the ePrivacy Directive. Experts anticipate its passage in 2019 or 2020 and there will likely be a year-long transition phase before taking effect. Unless amended, the ePrivacy Regulation will impose broader opt-in consent requirements on publishers with EU-based end-users.

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Six Mobile Advertising Trends of H1 2018

Posted by Courtney Reich on September 13, 2018

The first half of 2018 was a time of significant change for the mobile advertising industry — especially in the wake of the new European data privacy regulation, GDPR. Our newly-released Global Trends in Mobile Advertising report analyzes the ad requests and impressions from the Smaato platform in H1 2018 in order to identify the latest mobile advertising trends, including how the GDPR has affected mobile ad spending behavior.

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To VPAID or Not to VPAID: The Dilemma of Video Advertising

Posted by Ena Negi on July 17, 2018

Over the past year, I have been faced with a dilemma as a Product Manager at Smaato: Should we extend our support for VPAID on the client-side? This dilemma arose from statements floating around that range from predicting the end of VPAID to highlighting its growing demand. Let me take a step back from the rumors, define the purpose of VPAID as intended by its creators from the Interactive Advertising Bureau (IAB), and then move on to explain how we at Smaato chose to resolve this dilemma.

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