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The Smaato Blog

The Smaato Blog

Mobile & In-App Advertising Trends That Shaped Q4 2017

Posted by Courtney Reich on February 22, 2018

Apps have transformed mankind’s relationship with technology. We not only spend more time in-app than ever before, but the diverse quantity of apps available has become much greater than Steve Jobs could have ever imagined when the App Store first opened ten years ago. As a result, advertisers have a growing interest in the mobile app landscape and are investing an increasing amount of their budgets towards reaching app users.

The Global Trends in Mobile Advertising report analyzes the billions of monthly mobile ad impressions from the Smaato platform in order to gain insight into the mobile and in-app advertising landscape. Download the report below to learn more about the key mobile advertising trends observed on the Smaato platform in Q4 2017, which include:

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General Data Protection Regulation (GDPR) - FAQ

Posted by Shaika Ahmed on February 15, 2018

What is the GDPR?

The European Union’s General Data Protection Regulation (GDPR) will go into effect on May 25, 2018, significantly changing how companies handle personal data of their EU consumers. The GDPR will replace the current EU Data Protection Directive as the overarching data privacy framework across the European Economic Area (EEA).

With ad tech companies striving to create the best user experience by delivering the most relevant advertisements, the GDPR’s effects will be substantial.

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The Ramadhan Rush: Advertising in the Month of Mobile

Posted by Li Lin Tan on February 5, 2018

With 62% of Muslims living in APAC, Ramadhan is one of the region’s busiest advertising seasons of the year.1 And APAC consumers’ move to mobile is opening up a huge opportunity for advertisers looking to engage with the Muslim community during Ramadhan.

Ramadhan is celebrated by 1.6 billion Muslims worldwide, with the some of the largest Muslim populations located in Indonesia, India, Malaysia and Singapore.2 This religious holiday is not only a time of spiritual discipline, but also a time for social activities, shopping and travel — each of which is highly driven by mobile devices.

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Mobile & In-App Advertising Trends That Will Shape 2018

Posted by Austin Leonard on January 31, 2018

This is going to be a disruptive year for many of the major players in the advertising game.

As we close out January, I’m finally taking a breath to collect my thoughts on the trends and forecasts for 2018 that will impact the mobile advertising industry. Many of these predictions are not big stretches, but I do think they will be continuous themes throughout the year that will dominate the conversations.

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Lunar New Year’s Impact on In-App Advertising in APAC

Posted by Courtney Reich on January 15, 2018

Each year, Lunar New Year brings good fortune to advertisers with a spike in mobile usage as friends and family send messages, watch videos, play mobile games and exchange virtual red envelopes. This holiday season also brings about the world’s largest migration of people, as millions traverse the globe to spend time with their family and friends.

Savvy advertisers worldwide can utilize the advanced tracking capabilities of the in-app environment to target these mobile users during this high-spend season — because no matter where APAC consumers may spend the holidays, they are sure to always have their smartphone by their side.

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Smaato & Headway Bring Global In-App Inventory to LATAM Buyers

Posted by Austin Leonard on January 3, 2018

With rapidly-growing smartphone and mobile app usage in Latin America, the region is ripe with in-app advertising opportunities for Smaato demand partners. Latin America is the global leader in terms of app usage, with Argentina averaging the most in-app minutes per person worldwide at nearly 180 minutes per day. As a result, the Smaato platform received more ad requests from Latin America than ever before in Q3 2017. As advertisers continue to follow consumers to mobile, Latin America has also seen some of the world’s highest mobile ad spending growth rates on the Smaato platform so far this year.

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Smaato & adsquare Partnership: Premium Audience Targeting in SDX

Posted by Jesse Modoono on November 6, 2017

We’re pleased to announce “Phase One” of our new adsquare integration. This first-ever exchange-side integration gives Smaato’s 450+ DSPs and ad networks access to historical and real-time global audience data targeting. Through a combination of Smaato’s premium in-app inventory and adsquare’s vast data portfolio, demand partners will now be able to target unique audiences at scale. Smaato publishers will also, in turn, see an increase in the quality and value of their inventory by serving contextual audiences to advertisers in real-time.

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Take Advantage of Advertising’s Greatest Opportunity This Christmas — Mobile In-App

Posted by Courtney Reich on October 23, 2017

As we approach the biggest consumer spending season of the year, brands and agencies cannot ignore the power of mobile. Mobile usage has been on the rise for years, and time spent on mobile now surpasses time spent on a desktop/laptop computer by more than one hour per day in the US.1 As a result, consumers will be using their mobile devices this Christmas shopping season to browse, research and purchase more than ever before.

This shift to mobile presents the greatest opportunity in the advertising world. So, as companies around the world increase their ad spending this holiday season, savvy advertisers should utilize mobile to get seen at impressive scale.

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App-Obsessed Millennials: The Darlings of Cyber Monday

Posted by Courtney Reich on October 16, 2017

Cyber Monday shattered mobile sales records last year to become the first day with over $1 billion in US sales on mobile devices alone.1 However, Cyber Monday is no longer just a 24-hour event, nor is it exclusive to the US. With week-long skyrocketing online and mobile sales in countries around the world, Cyber Monday (or should we say Cyber Week) has truly become a global phenomenon.

Millennials are the most mobile-first Cyber Monday shoppers, using their smartphone to find holiday deals more often than any other generation. But not all smartphone time is created equal — the majority of Millennials’ mobile minutes are spent in-app. This is great news for advertisers, as the in-app ecosystems allows for precision targeting at a level no other advertising medium can match.

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From Clicks to Bricks: Increase In-Store Sales Over Thanksgiving Weekend With In-App Advertising

Posted by Courtney Reich on October 9, 2017

Smartphones are our constant and most trusted holiday shopping companions. From before we leave for the store and even as we are standing in the shopping aisle, we use our mobile device to look up product information, read online reviews and find the best Black Friday deals. With 90% of US smartphone usage taking place in-app, the best way for advertisers to reach mobile-obsessed holiday shoppers is through in-app advertising. 

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