Over the past year, I have been faced with a dilemma as a Product Manager at Smaato: Should we extend our support for VPAID on the client-side? This dilemma arose from statements floating around that range from predicting the end of VPAID to highlighting its growing demand. Let me take a step back from the rumors, define the purpose of VPAID as intended by its creators from the Interactive Advertising Bureau (IAB), and then move on to explain how we at Smaato chose to resolve this dilemma.
Apple's App Store seemed like a staggering success when it first launched in July 2008. With 800 apps and 10 million downloads in its first weekend of existence, the App Store offered enormous choice to owners of the iPhone 3G. Still, few could have predicted the enormous impact that the App Store would have. The App Store created a multi-billion dollar industry and ushered in the app ecosystem that's so dominant today.
China is increasingly recognized as a global powerhouse in technology and innovation — and, more recently, they are becoming a hub of creativity. It is for this reason that Cannes Lions launched China Day, a program featuring China’s thought leaders and pioneering practitioners, that will be held again this year.
Once thought of as an imitator, China is now paving its path as an innovator. And as the country continues to lead the way with major developments in areas such as mobile technology and AI, China is quickly becoming the country with which western companies are trying to keep up.
Since Mary Meeker released the 2018 Internet Trends Report last week, the digital realm has been abuzz with what these 294 slides have to say about the future of our online world — including us here at Smaato.
Meeker is a renowned venture capitalist, and her annual Internet Trends Report is eagerly awaited each year across many digital industries. To break this data-packed presentation down for those specifically in the mobile advertising industry, we have identified the most relevant data points for mobile publishers and advertisers, and we will look at what these trends mean for the mobile advertising industry as a whole.
South Korea’s Personal Information Protection Act (“PIPA”) was enacted on September 30, 2011 and is considered to be one of the strictest data protection regimes in the world.
South Korea’s prior Public Agency Data Protection Act was largely limited. In the private sector, it applied only to those businesses that used telecommunications services. And in the public sector, the legislation covered all public agencies but lacked enough limits on government collection of data. The old Act was replaced with the more comprehensive PIPA, which applies to both public and private sectors. As a result, “more than 3.5 million public entities and private businesses are now regulated by common criteria and principles, and common enforcement mechanisms.”
After a year of legislative proceedings, the Standing Committee of the National People’s Congress of China enacted the Cybersecurity Law, taking effect on June 1, 2017. This move is illustrative of China’s increasing focus on cybersecurity and its intention to bring its cyber practices in line with global best practices for data privacy. The Cybersecurity Law appears to impose what some say to be “more onerous” requirements than even those imposed by the European Union’s General Data Protection Regulation (the “GDPR”).
Until now, the role of a data protection officer (DPO) had been largely undefined. Historically, data was considered primarily in the context of computing, and those given the role of a DPO were frequently professionals with an information and communications technology background. In fact, prior to the General Data Protection Regulation (GDPR), very few countries had required the appointment of a DPO or other data privacy role within an organization. Given the ubiquitous nature of technology today, the role and expectations of a DPO have diversified and expanded, especially in light of the GDPR.
To keep up with the fast pace at which technology is developing, the EU has begun amending its regulations to reflect these technological advances.
In January 2017, less than nine months after the European Union (EU) adopted the General Data Protection Regulation (GDPR), the European Commission drafted a proposal, known as the ePrivacy Regulation (“Proposal”), as part of an initiative to replace the current ePrivacy Directive. Together with the GDPR, the Proposal will aim to provide the strongest protection to users’ data across the EU.
Apps have transformed mankind’s relationship with technology. We not only spend more time in-app than ever before, but the diverse quantity of apps available has become much greater than Steve Jobs could have ever imagined when the App Store first opened ten years ago. As a result, advertisers have a growing interest in the mobile app landscape and are investing an increasing amount of their budgets towards reaching app users.
The Global Trends in Mobile Advertising report analyzes the billions of monthly mobile ad impressions from the Smaato platform in order to gain insight into the mobile and in-app advertising landscape. Download the report below to learn more about the key mobile advertising trends observed on the Smaato platform in Q4 2017, which include:
What is the GDPR?
The European Union’s General Data Protection Regulation (GDPR) will go into effect on May 25, 2018, significantly changing how companies handle personal data of their EU consumers. The GDPR will replace the current EU Data Protection Directive as the overarching data privacy framework across the European Economic Area (EEA).
With ad tech companies striving to create the best user experience by delivering the most relevant advertisements, the GDPR’s effects will be substantial.