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The Smaato Blog

The Smaato Blog

Inside South Korea's Personal Information Protection Act

Posted by Shaika Ahmed on April 24, 2018

South Korea’s Personal Information Protection Act (“PIPA”) was enacted on September 30, 2011 and is considered to be one of the strictest data protection regimes in the world.

South Korea’s prior Public Agency Data Protection Act was largely limited. In the private sector, it applied only to those businesses that used telecommunications services. And in the public sector, the legislation covered all public agencies but lacked enough limits on government collection of data. The old Act was replaced with the more comprehensive PIPA, which applies to both public and private sectors. As a result, “more than 3.5 million public entities and private businesses are now regulated by common criteria and principles, and common enforcement mechanisms.”

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Understanding China's Cybersecurity Law

Posted by Shaika Ahmed on April 10, 2018

After a year of legislative proceedings, the Standing Committee of the National People’s Congress of China enacted the Cybersecurity Law, taking effect on June 1, 2017. This move is illustrative of China’s increasing focus on cybersecurity and its intention to bring its cyber practices in line with global best practices for data privacy. The Cybersecurity Law appears to impose what some say to be “more onerous” requirements than even those imposed by the European Union’s General Data Protection Regulation (the “GDPR”).

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Data Protection Officers Under the GDPR

Posted by Shaika Ahmed on March 20, 2018

Until now, the role of a data protection officer (DPO) had been largely undefined. Historically, data was considered primarily in the context of computing, and those given the role of a DPO were frequently professionals with an information and communications technology background. In fact, prior to the General Data Protection Regulation (GDPR), very few countries had required the appointment of a DPO or other data privacy role within an organization. Given the ubiquitous nature of technology today, the role and expectations of a DPO have diversified and expanded, especially in light of the GDPR. 

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ePrivacy Regulation - FAQ

Posted by Shaika Ahmed on March 6, 2018

To keep up with the fast pace at which technology is developing, the EU has begun amending its regulations to reflect these technological advances.

In January 2017, less than nine months after the European Union (EU) adopted the General Data Protection Regulation (GDPR), the European Commission drafted a proposal, known as the ePrivacy Regulation (“Proposal”), as part of an initiative to replace the current ePrivacy Directive. Together with the GDPR, the Proposal will aim to provide the strongest protection to users’ data across the EU.

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Mobile & In-App Advertising Trends That Shaped Q4 2017

Posted by Courtney Reich on February 22, 2018

Apps have transformed mankind’s relationship with technology. We not only spend more time in-app than ever before, but the diverse quantity of apps available has become much greater than Steve Jobs could have ever imagined when the App Store first opened ten years ago. As a result, advertisers have a growing interest in the mobile app landscape and are investing an increasing amount of their budgets towards reaching app users.

The Global Trends in Mobile Advertising report analyzes the billions of monthly mobile ad impressions from the Smaato platform in order to gain insight into the mobile and in-app advertising landscape. Download the report below to learn more about the key mobile advertising trends observed on the Smaato platform in Q4 2017, which include:

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General Data Protection Regulation (GDPR) - FAQ

Posted by Shaika Ahmed on February 15, 2018

What is the GDPR?

The European Union’s General Data Protection Regulation (GDPR) will go into effect on May 25, 2018, significantly changing how companies handle personal data of their EU consumers. The GDPR will replace the current EU Data Protection Directive as the overarching data privacy framework across the European Economic Area (EEA).

With ad tech companies striving to create the best user experience by delivering the most relevant advertisements, the GDPR’s effects will be substantial.

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The Ramadhan Rush: Advertising in the Month of Mobile

Posted by Li Lin Tan on February 5, 2018

With 62% of Muslims living in APAC, Ramadhan is one of the region’s busiest advertising seasons of the year.1 And APAC consumers’ move to mobile is opening up a huge opportunity for advertisers looking to engage with the Muslim community during Ramadhan.

Ramadhan is celebrated by 1.6 billion Muslims worldwide, with the some of the largest Muslim populations located in Indonesia, India, Malaysia and Singapore.2 This religious holiday is not only a time of spiritual discipline, but also a time for social activities, shopping and travel — each of which is highly driven by mobile devices.

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Mobile & In-App Advertising Trends That Will Shape 2018

Posted by Austin Leonard on January 31, 2018

This is going to be a disruptive year for many of the major players in the advertising game.

As we close out January, I’m finally taking a breath to collect my thoughts on the trends and forecasts for 2018 that will impact the mobile advertising industry. Many of these predictions are not big stretches, but I do think they will be continuous themes throughout the year that will dominate the conversations.

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Lunar New Year’s Impact on In-App Advertising in APAC

Posted by Courtney Reich on January 15, 2018

Each year, Lunar New Year brings good fortune to advertisers with a spike in mobile usage as friends and family send messages, watch videos, play mobile games and exchange virtual red envelopes. This holiday season also brings about the world’s largest migration of people, as millions traverse the globe to spend time with their family and friends.

Savvy advertisers worldwide can utilize the advanced tracking capabilities of the in-app environment to target these mobile users during this high-spend season — because no matter where APAC consumers may spend the holidays, they are sure to always have their smartphone by their side.

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Smaato & Headway Bring Global In-App Inventory to LATAM Buyers

Posted by Austin Leonard on January 3, 2018

With rapidly-growing smartphone and mobile app usage in Latin America, the region is ripe with in-app advertising opportunities for Smaato demand partners. Latin America is the global leader in terms of app usage, with Argentina averaging the most in-app minutes per person worldwide at nearly 180 minutes per day. As a result, the Smaato platform received more ad requests from Latin America than ever before in Q3 2017. As advertisers continue to follow consumers to mobile, Latin America has also seen some of the world’s highest mobile ad spending growth rates on the Smaato platform so far this year.

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