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The Smaato Blog

The Smaato Blog

China As a Global Powerhouse of Innovation

Posted by Courtney Reich on June 19, 2018

China is increasingly recognized as a global powerhouse in technology and innovation — and, more recently, they are becoming a hub of creativity. It is for this reason that Cannes Lions launched China Day, a program featuring China’s thought leaders and pioneering practitioners, that will be held again this year.

Once thought of as an imitator, China is now paving its path as an innovator. And as the country continues to lead the way with major developments in areas such as mobile technology and AI, China is quickly becoming the country with which western companies are trying to keep up.

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Mobile World Congress: How to Survive Mobile’s Biggest Event

Posted by Courtney Reich on February 21, 2018

Mobile World Congress (MWC) is just around the corner, and Smaato is proud to be returning to Barcelona to attend this massive mobile event for the ninth year in a row!

As the world’s largest event for the mobile industry, Mobile World Congress is both the most exciting and challenging four days of the year for the event's exhibitors, organizers, journalists and attendees. To ensure that you (and your mobile device) stay fully charged throughout the event, we have compiled a list of the most useful tips for surviving MWC.

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Smaato’s Ajitpal Pannu Interviewed on The App Guy Show!

Posted by Melissa King on November 19, 2015

Our own Chief Business Officer Ajitpal Pannu is featured on today’s episode of The App Guy podcast. Paul Kemp, a British app maker who hosts the weekly App Guy podcast, “helps app entrepreneurs take inspiration from the app journeys of others in the app world.” He interviews experts in the app development industry on a range of subjects that app developers and publishers might find useful in their own app-making journeys.

In this interview, Ajitpal and Paul chat about a wide range of topics – from the various types of monetization solutions available, the best moneymaking strategies for app devs, to the recent ad-blocking dilemma that has taken the industry by storm. Ajitpal and Paul also discuss user experience, machine learning, and general pain points within the app industry.

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Forrester, Smaato & Rocket Fuel on Mobile Advertising, Data Analytics and Platforms

Posted by Melissa King on October 30, 2015

This past Tuesday, October 27th, we hosted a free webinar entitled The Union of Mobile Advertising, Data Analytics and Platforms, which featured Forrester’s Senior Analyst Jennifer Wise; our Chief Business Officer, Ajitpal Pannu, and Rocket Fuel’s Sr. Product Marketing Manager, Ian Dailey.

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Smaato in Full Force for this Year’s Dmexco – Come See Us!

Posted by Jay Hinman on September 11, 2015

Next week Smaato will have a strong contingent in place for dmexco, one of the most important global events in our corner of mobile marketing and advertising. We’ve certainly attended and exhibited in the past, but our presence this year will be our largest yet. If you’re headed to Cologne, Germany for the show on September 16th-17th, we’d love for you to stop by.

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WATCH NOW: Smaato Presents Mobile Programmatic at Internet Week

Posted by Melissa King on June 22, 2015

Internet Week took over New York City last month from May 18-22, and Smaato was on the ground and ready to show the world what an innovative, next-gen mobile advertising platform looks like. To kick off this week-long celebration of technology, Smaato hosted a Mobile Programmatic event with presentations from our CEO Ragnar Kruse, along with Microsoft's Global Sales Strategy Lead, Sharon Harris and Dstillery's VP of Analytics, Lauren Moores. To commemorate our New York team's recent move to the 42nd floor of the Empire State Building, the event was held on the ground floor of this historic building at the State Grill & Bar.

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Meet Smaato at GMIC Beijing 2015

Posted by Adella Tan on April 21, 2015

From April 28-30, 2015, more than 25,000 mobile industry insiders and executives from 60+ countries around the world will gather at the China National Convention Center in Beijing for the annual Global Mobile Internet Conference (GMIC).

This major event brings together everything in the mobile ecosystem from mobile apps and games to robotics to mobile education and health. Get ready to be fascinated and enticed by all things mobile at this 3-day event.

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Smaato Publisher Platform (SPX) premiere at MWC 2015

Posted by Smaato Inc. on February 27, 2015

March is coming in like a lion as Barcelona prepares to host the biggest annual event of the mobile industry - Mobile World Congress.

With over 85,000 attendees and more than 1,900 exhibitors, Mobile World Congress is by far the world’s largest gathering of the mobile ecosystem. Whether seeking out new opportunities, getting a sneak peek of the industry’s innovations or exchanging ideas on the latest mobile trends, the mobile industry’s leading players never miss this global event.

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“Make Money with Apps” Mobile Monetization Workshop

Posted by Vanessa Fleischer on May 13, 2014
Did you miss the “Make Money with Apps” workshop in NYC on May 2nd? No worries - watch our video from the workshop and get up to speed. Smaato Chief Strategy Officer Ajitpal Pannu’s Rise of Mobile RTB presentation gives you the keys to a profitable mobile monetization strategy for your application.
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Visit Smaato at Mobile World Congress for Business & Party

Posted by Vanessa Fleischer on January 31, 2014
Every year in February the city of Barcelona becomes the Mecca of the mobile industry. In the course of four days, the mobile leaders and experts meet, discuss and shape the future of this industry. With more than 72,000 attendees and over 1,700 exhibitors, Mobile World Congress is definitely Europe’s biggest mobile event – and probably one of the biggest mobile shows worldwide.
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