The Smaato Blog

The Smaato Blog

Smaato Achieves The Trade Desk's Gold Standard

Posted by Alex Khan on February 11, 2019

In today’s complex programmatic ecosystem, transparency is essential to building trust between all links in the supply chain. With Gold Standard from The Trade Desk, we are excited to strengthen our fraud-free inventory and send an important trust signal to our partners.

Over the past year, the term “transparency” has become little more than a buzzword in the programmatic advertising industry. Many in the supply chain have taken advantage of this vague term to avoid talking about any real measures they are taking to combat ad fraud, improve brand safety, and optimize ad spending. Initiatives from industry-recognized organizations are therefore essential for stakeholders to prove not only their commitment to transparency but also how they are taking real action to achieve it.

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Smaatie Spotlight: Taylor Morrison, Account Manager

Posted by Tatiana Lee on January 28, 2019

Taylor Morrison
Account Manager, Supply

For this month’s Smaatie Spotlight, we’re featuring a Smaatie from the supply-focused side of our sales department. Taylor Morrison joined Smaato in June 2017 as a Market Quality Associate where she helped us maintain a clean marketplace for the Americas region and drove initiatives to help the global Market Quality team. In early 2019, she then moved into her current role as Account Manager, proving that she possesses all the essential qualities of a Smaato Account Manager (and then some!) — including a great rapport with our partners and exceptional analytical skills which have made her the perfect addition to the team.

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How We Recruit Top Tech Talent

Posted by Svitlana Kravchenko on December 19, 2018

While there are a lot of talented engineers in this world, we at Smaato try to find and approach only the best. We look for talented individuals who are eager to advance our products, become a part of an international team, and have a positive influence on our company culture. We truly believe that software and systems engineers are the heart of every organization that offers software development. As long as the heart beats, the product lives!

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China Meets Europe: Smaato at the Hamburg Summit

Posted by Smaato Inc. on November 30, 2018

Taking place a short walk from Smaato's Hamburg office, the Hamburg Summit 2018 brought together Chinese and European leaders from politics, business, and academia to discuss the main trends regarding Sino-European business.

The main goal of the summit is to create an open dialogue between Europe and China as a way to improve economic relations and mutual understanding.

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Our Commitment to Stopping Ad Fraud Schemes and Other Malicious Activity

Posted by Georg Fiegen on November 14, 2018

One of the big stories in the digital advertising industry right now is a recent report from Buzzfeed about a mobile ad fraud scheme involving more than 100 apps. At Smaato, we take ad fraud on any scale very seriously and work proactively to create a clean, protected mobile advertising marketplace. With that in mind, we wanted to share in detail how we handled this particular instance of fraud.

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Mobile World Congress: How to Survive Mobile’s Biggest Event

Posted by Courtney Reich on February 21, 2018

Mobile World Congress (MWC) is just around the corner, and Smaato is proud to be returning to Barcelona to attend this massive mobile event for the ninth year in a row!

As the world’s largest event for the mobile industry, Mobile World Congress is both the most exciting and challenging four days of the year for the event's exhibitors, organizers, journalists and attendees. To ensure that you (and your mobile device) stay fully charged throughout the event, we have compiled a list of the most useful tips for surviving MWC.

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Smaato’s Ajitpal Pannu Interviewed on The App Guy Show!

Posted by Melissa King on November 19, 2015

Our own Chief Business Officer Ajitpal Pannu is featured on today’s episode of The App Guy podcast. Paul Kemp, a British app maker who hosts the weekly App Guy podcast, “helps app entrepreneurs take inspiration from the app journeys of others in the app world.” He interviews experts in the app development industry on a range of subjects that app developers and publishers might find useful in their own app-making journeys.

In this interview, Ajitpal and Paul chat about a wide range of topics – from the various types of monetization solutions available, the best moneymaking strategies for app devs, to the recent ad-blocking dilemma that has taken the industry by storm. Ajitpal and Paul also discuss user experience, machine learning, and general pain points within the app industry.

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Forrester, Smaato & Rocket Fuel on Mobile Advertising, Data Analytics and Platforms

Posted by Melissa King on October 30, 2015

This past Tuesday, October 27th, we hosted a free webinar entitled The Union of Mobile Advertising, Data Analytics and Platforms, which featured Forrester’s Senior Analyst Jennifer Wise; our Chief Business Officer, Ajitpal Pannu, and Rocket Fuel’s Sr. Product Marketing Manager, Ian Dailey.

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Smaato in Full Force for this Year’s Dmexco – Come See Us!

Posted by Jay Hinman on September 11, 2015

Next week Smaato will have a strong contingent in place for dmexco, one of the most important global events in our corner of mobile marketing and advertising. We’ve certainly attended and exhibited in the past, but our presence this year will be our largest yet. If you’re headed to Cologne, Germany for the show on September 16th-17th, we’d love for you to stop by.

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WATCH NOW: Smaato Presents Mobile Programmatic at Internet Week

Posted by Melissa King on June 22, 2015

Internet Week took over New York City last month from May 18-22, and Smaato was on the ground and ready to show the world what an innovative, next-gen mobile advertising platform looks like. To kick off this week-long celebration of technology, Smaato hosted a Mobile Programmatic event with presentations from our CEO Ragnar Kruse, along with Microsoft's Global Sales Strategy Lead, Sharon Harris and Dstillery's VP of Analytics, Lauren Moores. To commemorate our New York team's recent move to the 42nd floor of the Empire State Building, the event was held on the ground floor of this historic building at the State Grill & Bar.

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