In today’s complex programmatic ecosystem, transparency is essential to building trust between all links in the supply chain. With Gold Standard from The Trade Desk, we are excited to strengthen our fraud-free inventory and send an important trust signal to our partners.
Over the past year, the term “transparency” has become little more than a buzzword in the programmatic advertising industry. Many in the supply chain have taken advantage of this vague term to avoid talking about any real measures they are taking to combat ad fraud, improve brand safety, and optimize ad spending. Initiatives from industry-recognized organizations are therefore essential for stakeholders to prove not only their commitment to transparency but also how they are taking real action to achieve it.