"Our choice of WapStart was obvious — Plus1 WapStart is the largest ad network in Russia with a well established customer base and a sophisticated technology platform. This partnership will provide our publishers with a better way to monetize and increase ROI in the important and fast-growing Russian market" stated Ragnar Kruse, CEO & Co-Founder of Smaato.
"We are very happy to add such a prominent network to our partners list. This integration will enable world-class advertisers and publishers to seamlessly enter into the Russian mobile Ad market using familiar channels and tools. We are very excited about the opportunities ahead of us!" stated Oleg Pavlioutchenko, Managing Partner, WapStart.
WapStart is the owner of the largest mobile advertising network Plus1.WapStart and the most popular and complete mobile sites catalogue Top WapStart in Russia. WapStart services over 3000 mobile publishers with 1.1milliom unique visitors and 20million ad requests daily. Plus1 WapStart unique technology allows for detailed targeting and analysis of the visiting audience, resulting in the most relevant ads placement for increased ROI and monetization.
Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with publishers, developers, ad networks and operators. More than 7,000 publishers have signed up with Smaato as a partner to monetize their content in 220+ countries and Smaato is managing 16 billion ad requests per month.
SOMA’s unique feature is the aggregation of more than 50 ad networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.