Native ads are attractive to publishers because they boast higher eCPMs and deliver better revenues than standard ad placements. Sounds compelling, right? There is one drawback, however - the technical realization of native ads is more complex than other ad formats.
Whereas image ads simply require single image creative plus a beacon that is called and displayed, native ads usually contain multiple creative pieces that need to fit the requirements of the native ad property. This means that larger-scale integration of native ads has been quite cumbersome for app developers…until now! Smaato set out to make this process a lot easier for you - enter our Native Ad Templates!
With our newest iOS SDK (8.0.4) & Android SDK (5.0.2) updates, you're now able to integrate six pre-defined native ad layouts (as outlined by the IAB, and represented in our SPX Platform) as templates into your app, saving you approximately 80% of setup time!
We’ve compiled some more info on the available layout templates below:
Content Wall is an image-centric ad layout most commonly used in blogs, news and content-focused sites, as well as search engines. This layout has the advantage of fitting seamlessly into image-focused content and not disrupting the viewer’s experience.
The App Wall format is good for fitting sponsored content into a publication that draws upon a list-offer view. It’s mostly used for offer walls, app recommendation sites and app directories.
Resembling a news blurb or post, the News Feed layout provides an integrated experience for news sites, content feed sites and text-focused social media apps, as well as search engines.
As the name implies, this layout is geared towards use in a chat app environment - if you're providing your users with a convenient chat function at no cost, they won't be bothered by a sponsored message once in a while.
You may have seen this layout before on news and social media sites – it’s a great way to showcase multiple images for image-heavy advertising content. As this format has an interactive nature (you need to swipe sideways to view the images), it may be harder to integrate sensibly, but it could become a premium ad format in future.
This format is rather well-known from established social media offerings, and works in a similar way as the News Feed layout. Content Stream occupies more image space, so it’s geared towards an image-driven social platform.