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Smaato Metrics Unveiled

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Posted by Smaato Inc. on January 14, 2010

Smaato published the Smaato Mobile Advertising Metrics. The Smaato Metrics unveil for the first time a Click Through Rate (CTR) Index by Handset operating system.

In addition the Smaato Metrics show a comparison of Mobile Ad Network fill rates worldwide and for the USA.

These metrics are based upon 3 Billion ad requests served in the Smaato Network in December 2009.

Please visit http://metrics.smaato.com/ or click on the menu above.

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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