Smaato Inc., today announced that Ragnar Kruse, CEO & Co-Founder has been selected to participate in the educational program at CTIA ENTERPRISE & APPLICATIONS™ 2010, which will take place in San Francisco at Moscone Center West, October 6-8.
Selected to speak in the session “The Mobile Advertising Value Chain” which is part of the “Mobile Marketing & Promotion”, Ragnar will seek to establish a comprehensive understanding of the mobile advertising (mAdvertising) value chain from both the industry's point of view and from the consumer's standpoint.
This panel will identify 1) the key players in the space, 2) what is needed to bring both advertiser and wireless carrier to the table to accelerate this opportunity, and 3) the key differences between mobile marketing and mobile advertising.
Ragnar will be joined by other executives in the mobile industry, including moderator Michael Becker, who will share their perspectives and experiences in the mobile marketplace.
"Ragnar Kruse will certainly contribute insight and expertise to our discussions on the critical technical, business and policy issues facing the wireless industry,” said Robert Mesirow, CTIA vice president and show director. "CTIA Educational Sessions are designed to present attendees with best practices and actionable intelligence from market segments that have successfully implemented mobile strategies to improve business performance."
Visit Smaato at CTIA booth #643.