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Smaatie Spotlight: David Ruggiero, Business Development

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Posted on Courtney Reich on October 9, 2018
David Ruggiero, Senior Business Development Manager at Smaato

David Ruggiero
Senior Manager, Business Development in Supply

As a Senior Business Development Manager at Smaato, David is responsible for finding new publishers and helping them monetize their apps via the Smaato platform. Originally from Australia, David has a decade of sales experience across many industries in both Australia and Germany. He moved to Hamburg five years ago and joined Smaato’s Business Development team in 2016.

To get to know David a little better, we asked him some questions about his job, life at Smaato, how to stay motivated, and more. Here’s what he had to say:

What does a day in the life of a Business Development Manager at Smaato look like?

Days can be pretty different, mostly depending on the quarter we are in. Now that Q4 is underway, the end-of-year madness starts. A typical day begins with me arriving at the office, grabbing a coffee, and checking which meetings and calls I have planned for the day. Today, for example, I spoke with a publisher from Italy and app developers from France and Spain. I love that I get to meet people from different cultures and adjust the way I speak to suit different languages and personalities. This makes each day dynamic and unique. On days that are not packed with calls, I’m generally working on a strategy for the upcoming weeks and next quarter.

What is your favorite part of your job?

My colleagues! They make it really fun, and I love arriving to a really cool atmosphere every day. As an expat from Australia, it is quite interesting to be in a room full of people from different cultures that each have unique backgrounds, and it also makes it kind of feel like a home away from home where everyone is sharing the same experience as myself.

What three skills do you think are essential to be a successful Business Development Manager at Smaato?

Persistence, adaptability, and self-motivation.

What are some of the challenges you face in your day-to-day role?

For me, the biggest challenge is staying on top of industry changes and new regulations, while also keeping up with what our competitors are offering. In such a dynamic industry, there is always a lot to read and learn. But at the end of the day, I believe everybody faces the same challenges.

What makes Smaato the right fit for you?

Definitely the fun, international culture! This is very important for me personally because when I come to the office, I like to make myself feel at home. And if I am around people that are like-minded and fun, then it makes the days more enjoyable.

What is your favorite work perk?

The view from the office!

Smaato Hamburg Office View

What motivates you?

I’m a very ambitious person, so I am motivated to keep moving forward in this fast-paced industry. I see intrinsic value in always progressing and learning, and I know that by coming to the office each day, there will always be something new to learn.

How do you keep learning and developing in what you do?

We have in-house specialists that hold weekly sessions to keep us up to date on new trends, technologies, and insights into our own product and product developments. Alongside this, each Friday at 5 p.m. we have a masterclass where a colleague from a specific department gives a short presentation on something they are experts in, and we can sit back with a beer and gain some new insights into challenges they face and how they aim to solve them.

We also frequently attend industry events which gives us face time with our partners and prospects, which is, in my opinion, the best way to develop skills and relationships.

Last but not least, Smaato has an awesome product team, which actively speaks with us and teaches us new things that are happening. When I onboard new publishers, I also get to learn about specific setups and how our product interacts with these setups. Each publisher has their own unique challenges, and when it’s coming across our desks every day, we are able to learn about a wide range of issues.

What is your favorite app right now?

Hearthstone. It’s a card game where you play against other people online and have to develop a strategy to beat them.

Where are you going on your next vacation?

My wife and I recently had a baby, so we are planning to go back home to Australia. But if it wasn’t a trip home, I would probably choose Southern Italy or Malta.

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Written by Courtney Reich

Courtney is a Content Marketing Manager at Smaato. She is an information junkie with a predilection for puns and is out to spread the word about mobile advertising with the utmost app-titude. When Courtney is not busy adding serial commas to copy, she enjoys listening to podcasts, drinking wine, and reading sci-fi novels.

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