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How Does a Regional Publisher Monetize a Global Audience?

Home » Blog » How Does a Regional Publisher Monetize a Global Audience?
Posted by Carrie Pittman on September 17, 2015
Smaato Presents: Mobile Programmatic Perspectives #2

Effectively monetizing your app or mobile website through mobile advertising relies on your ability to deliver localized, targeted ads to the largest, most relevant audience.

Our self-serve platform gives you the control to configure how you connect to demand partners all over the world where your app is consumed, and set up those demand sources to compete in real-time for the best price on every impression.

Jay Hinman, our VP of Marketing, offers additional insights on how to monetize a global audience in this second video in our Mobile Programmatic Perspectives series.

Written by Carrie Pittman

Carrie Pittman is the Director of Marketing, overseeing the growth and development of Smaato marketing in the Americas region.

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