The Smaato Blog

The Smaato Blog

Six Mobile Advertising Trends of H1 2018

Posted by Courtney Reich on September 13, 2018

The first half of 2018 was a time of significant change for the mobile advertising industry — especially in the wake of the new European data privacy regulation, GDPR. Our newly-released Global Trends in Mobile Advertising report analyzes the ad requests and impressions from the Smaato platform in H1 2018 in order to identify the latest mobile advertising trends, including how the GDPR has affected mobile ad spending behavior.

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Achieve Campaign Viewability With Moat-Enabled Inventory

Posted by Zac Fernandez on September 4, 2018

Viewability is an ongoing concern for advertisers, and for good reason. Knowing that ads are actually being viewed by users is the cornerstone of any successful campaign. With that in mind, we are making it easy for advertisers to find the inventory with the highest in-app ad viewability rates on our platform. We do this by allowing advertisers to directly target inventory that has been analyzed using Moat, the leading independent mobile viewability measurement provider.

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Four Tips to Help Maximize News App Revenue

Posted by Anthony Karge on August 30, 2018

News apps are an advertiser's dream. They have high reach, engaged readers with above-average salaries, and most importantly they offer a brand-safe environment. Because of this, advertisers are willing to pay a premium to reach this audience. 

How much exactly are advertisers willing to pay? On the Smaato platform, the average eCPM for news apps is 44% higher than the overall average. With such high rates, building a strong monetization plan around an app is a big opportunity for news companies of all sizes. Here are our four tips to help maximize news app revenue:

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Precision Targeting in SDX With Pre-Packaged Deals

Posted by Nabil Chouaieb on August 21, 2018

We are making it easier than ever to ensure that our partners' mobile advertising campaigns are reaching their desired audiences at the right time with a new precision targeting feature: Pre-Packaged Deals.

Last year, Smaato released Open Deals, which are curated whitelists of apps that enable demand partners to purchase verified end-user inventory deals, saving time and effort in searching and selecting the most accurate targeting options. Now, after a successful testing phase, we are very happy to introduce Pre-Packaged Deals, the newest targeting feature within the Smaato Demand Platform (SDX). These professionally-curated, brand-safe inventory packages, now available in SDX, make precision targeting easy — just browse, select, click, and go!

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Mobile Game Monetization Tips for Maximizing Revenue

Posted by Courtney Reich on August 15, 2018

When embarking on the journey of developing a mobile game, the topic that every app developer has on their mind is monetization. How will this game make money?! Creating games isn’t cheap and with the majority of mobile games on the market being free, developers are having to turn to alternative mobile game monetization strategies outside of just selling access to their product.

In-game advertising is one of the most straightforward ways to quickly begin generating revenue from your mobile game. With a variety of ad formats and sizes, it is easy to build a custom in-app advertising strategy that fits both to your game and your business goals. To get you started, here are our top tips for creating an effective mobile game monetization strategy.

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3 Myths of In-Game Mobile Advertising

Posted by Courtney Reich on July 26, 2018

Games are the most underestimated advertising medium in the mobile world. Besides attracting a huge and diverse audience of engaged players (2.3 billion, to be exact), mobile games also offer an engaging environment that is conducive to a positive advertising experience — a feature that we explored in The Mobile Games Playbook. Unfortunately, many advertisers continue to misunderstand mobile games and their popularity among smartphone users. In this post, we try to dispel three myths pervasive among advertisers in order to prove how safe and attractive these apps are for discerning brands and advertisers.

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To VPAID or Not to VPAID: The Dilemma of Video Advertising

Posted by Ena Negi on July 17, 2018

Over the past year, I have been faced with a dilemma as a Product Manager at Smaato: Should we extend our support for VPAID on the client-side? This dilemma arose from statements floating around that range from predicting the end of VPAID to highlighting its growing demand. Let me take a step back from the rumors, define the purpose of VPAID as intended by its creators from the Interactive Advertising Bureau (IAB), and then move on to explain how we at Smaato chose to resolve this dilemma.

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4 Reasons Mobile Games Can Level Up Any Ad Campaign

Posted by Courtney Reich on July 12, 2018

Smartphone users spend nearly one hour per day on average playing mobile games — that’s over 25% of their total mobile time! Meanwhile, only 7% of mobile ad dollars are going to mobile games, leaving a huge gap between consumer engagement and ad spending. This gap represents a massive opportunity for advertisers to get noticed in mobile games and harness the power of this large and diverse audience of mobile gamers.

The Mobile Games Playbook uncovers what makes mobile games score so high with consumers and how advertisers can get in on the mobile in-app game. This guide focuses on four features that in-game advertising so attractive: innovative environment, high-scoring reach, engaged users, and top ad formats.

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10 Years of Apple's App Store: A Decade of Change

Posted by Anthony Karge on July 9, 2018

Apple's App Store seemed like a staggering success when it first launched in July 2008. With 800 apps and 10 million downloads in its first weekend of existence, the App Store offered enormous choice to owners of the iPhone 3G. Still, few could have predicted the enormous impact that the App Store would have. The App Store created a multi-billion dollar industry and ushered in the app ecosystem that's so dominant today.

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It’s Time for Brands to Go Mobile This Back-to-School Season

Posted by Courtney Reich on June 28, 2018

School is out and summer is in session, but don’t think this means it is time to relax. Now is high time for brands to begin planning their advertising strategy for the upcoming back-to-school season.

Last year’s back-to-school spending in the US totaled $27 billion, with the average US family spending $501 per child. With an increasing amount of back-to-school shoppers researching, browsing, and purchasing on mobile (and, more specifically, in apps), investing ad dollars into an in-app campaign is a great way to get A+ conversions this back-to-school season.

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