If you’ve been following Smaato's product team recently, you might have noticed that we’ve been shipping copious demand-side releases -- most notably around the launch of our new Smaato Demand Platform (SDX).
However, we're also expanding our Smaato Publisher Platform (SPX) and we'd like to showcase the latest SPX additions here.
ONE by AOL: Mobile Connections
We've updated our connection to AOL's mobile publisher solution, ONE by AOL: Mobile, which includes offerings from Millennial Media and Nexage. The Millennial Media client-side connection (via SDK) and the Nexage exchange are now unified under ONE by AOL: Mobile within the SPX interface. This update allows publishers to mediate ad requests to AOL either client- or server-side.