The Smaato Blog

The Smaato Blog

PostgreSQL Privileges: Common Pitfalls & How to Avoid Them

Posted by Anuj Patel on January 23, 2018

At Smaato, we use several different database management systems to create, retrieve, update and manage data. These include MySQL, Vertica, Aerospike and, the one we will explore today, PostgreSQL.

As a PostgreSQL fan and long-time user (since 8.4), I have come across many “gotchas” in my work with the system when it comes to managing user permissions.

In order to help my fellow PostgreSQL users not get caught in these same pitfalls, this blog post highlights two of these common “gotchas” and outlines how to avoid them.

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Lunar New Year’s Impact on In-App Advertising in APAC

Posted by Courtney Reich on January 15, 2018

Each year, Lunar New Year brings good fortune to advertisers with a spike in mobile usage as friends and family send messages, watch videos, play mobile games and exchange virtual red envelopes. This holiday season also brings about the world’s largest migration of people, as millions traverse the globe to spend time with their family and friends.

Savvy advertisers worldwide can utilize the advanced tracking capabilities of the in-app environment to target these mobile users during this high-spend season — because no matter where APAC consumers may spend the holidays, they are sure to always have their smartphone by their side.

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Top 6 Mobile Advertising Trends of Q3 2017

Posted by Courtney Reich on January 9, 2018

By analyzing the more than 1.5 trillion mobile ad impressions served on the Smaato platform this past quarter, we uncovered the key trends that are shaping today’s mobile programmatic landscape in our Q3 2017 Global Trends in Mobile Advertising Report. As consumers and advertisers continue to shift their time and budgets to mobile, these insights provide industry stakeholders with relevant information for addressing the mobile advertising market as it grows and evolves.

Download the report now to learn more about the key mobile advertising trends observed on the Smaato platform in Q3 2017, which include: 

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Smaato & Headway Bring Global In-App Inventory to LATAM Buyers

Posted by Austin Leonard on January 3, 2018

With rapidly-growing smartphone and mobile app usage in Latin America, the region is ripe with in-app advertising opportunities for Smaato demand partners. Latin America is the global leader in terms of app usage, with Argentina averaging the most in-app minutes per person worldwide at nearly 180 minutes per day. As a result, the Smaato platform received more ad requests from Latin America than ever before in Q3 2017. As advertisers continue to follow consumers to mobile, Latin America has also seen some of the world’s highest mobile ad spending growth rates on the Smaato platform so far this year.

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Introducing the Next Generation of Smaato's Demand-Facing Platform — SDX

Posted by Nabil Chouaieb on November 15, 2017

We are excited to announce the next generation of the Smaato Demand Platform (SDX) that will boost campaign reach and reduce traffic costs.

SDX is a unique and powerful tool in the mobile advertising marketplace, enabling buyers on Demand-Side Platforms (DSPs) to conduct sophisticated, self-service targeting. After a successful year with SDX, we are excited to offer DSPs and agencies additional insights and targeting capabilities that are both precise and customizable. In particular, we have focused on two of the most important concerns of our demand partners: transparency and optimized targeting.

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How To Execute Database Migrations With Liquibase

Posted by Mahmoud Magdy on November 9, 2017

Receiving more than 19 billion ad requests every day, Smaato operates one of the world’s largest mobile advertising marketplaces. Our talented team of developers ensures the smooth operation of this marketplace — both our client-facing platforms (SPX and SDX) and the core technology “under the hood.” We're excited to provide a glimpse into the challenges and successes that our development team recently encountered: how to manage database changes in an efficient and effective way.

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Smaato & adsquare Partnership: Premium Audience Targeting in SDX

Posted by Jesse Modoono on November 6, 2017

We’re pleased to announce “Phase One” of our new adsquare integration. This first-ever exchange-side integration gives Smaato’s 450+ DSPs and ad networks access to historical and real-time global audience data targeting. Through a combination of Smaato’s premium in-app inventory and adsquare’s vast data portfolio, demand partners will now be able to target unique audiences at scale. Smaato publishers will also, in turn, see an increase in the quality and value of their inventory by serving contextual audiences to advertisers in real-time.

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Take Advantage of Advertising’s Greatest Opportunity This Christmas — Mobile In-App

Posted by Courtney Reich on October 23, 2017

As we approach the biggest consumer spending season of the year, brands and agencies cannot ignore the power of mobile. Mobile usage has been on the rise for years, and time spent on mobile now surpasses time spent on a desktop/laptop computer by more than one hour per day in the US.1 As a result, consumers will be using their mobile devices this Christmas shopping season to browse, research and purchase more than ever before.

This shift to mobile presents the greatest opportunity in the advertising world. So, as companies around the world increase their ad spending this holiday season, savvy advertisers should utilize mobile to get seen at impressive scale.

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App-Obsessed Millennials: The Darlings of Cyber Monday

Posted by Courtney Reich on October 16, 2017

Cyber Monday shattered mobile sales records last year to become the first day with over $1 billion in US sales on mobile devices alone.1 However, Cyber Monday is no longer just a 24-hour event, nor is it exclusive to the US. With week-long skyrocketing online and mobile sales in countries around the world, Cyber Monday (or should we say Cyber Week) has truly become a global phenomenon.

Millennials are the most mobile-first Cyber Monday shoppers, using their smartphone to find holiday deals more often than any other generation. But not all smartphone time is created equal — the majority of Millennials’ mobile minutes are spent in-app. This is great news for advertisers, as the in-app ecosystems allows for precision targeting at a level no other advertising medium can match.

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From Clicks to Bricks: Increase In-Store Sales Over Thanksgiving Weekend With In-App Advertising

Posted by Courtney Reich on October 9, 2017

Smartphones are our constant and most trusted holiday shopping companions. From before we leave for the store and even as we are standing in the shopping aisle, we use our mobile device to look up product information, read online reviews and find the best Black Friday deals. With 90% of US smartphone usage taking place in-app, the best way for advertisers to reach mobile-obsessed holiday shoppers is through in-app advertising. 

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