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News & Trends Weekly Review - CW04

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Posted by Smaato Inc. on January 25, 2013
News & Trends Weekly Review - CW04
This Friday marks the end of the fourth working week of 2013. A lot has happened - the Second Inauguration of U.S. President Barack Obama took place on Monday, involuntarily sparking a controversy surrounding popular singer Beyoncé's lip-synced rendition of "The Spar-Spangled Banner", the "Feinstein Bill" proposes a ban of assault weapons and North Korea said that it plans to carry out a new nuclear test and more long-range rocket launches, increasing the tension between it and the United States.

But what has been going on in the mobile/mobile ad industry? We have been following various sources and compiled the 3 most relevant stories of the week below for you:

1.) US retailer Target passes on a Super Bowl commercial in favor of a mobile game

For years, the ads aired during the NFL Super Bowl have risen to be acclaimed as the pinnacle of TV advertising, being viewed by millions and produced exclusively for the occasion. Participating in the ad parade of the year is extremely expensive, but an opportunity and a mark of prestige large corporations generally rather do not want to miss out on. This makes US retail heavyweight Target's decision to drop out of that game and focus their Super Bowl advertising efforts on a branded mobile game all the more surprising.

2.) Firefox announces developer smartphones & imminent release

For the last while, Firefox's OS announcements have rather failed to create too much of a buzz - simply due to a lack of substance: all the info implied a big TBA. On Tuesday however, Mozilla went factual and showed off two developer preview phones, announced a collaboration with Geeksphone and claimed to jump into the market (Europe for now) in February. This may just have gotten interesting...

3.) Google Nexus 7 tops iPad in Japan

A recent survey of 2400 consumer electronics stores in Japan showed Google's Nexus 7 tablet boasting a market share of 44.4%, surpassing the iPad's 40.1% and shattering the unilateral notion of the iPad being by far the dominant tablet brand on the market. Although a recent iPad mini shortage is suspected to have factored into this result, the price advantage of the Nexus 7 - with the 16GB model costing a mere $199, and the iPad mini starting at $329 - is an obvious aspect as well.

Feel free to comment on this week's events. Did we miss something huge? What was your most relevant news piece this week?

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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