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The Smaato Blog

New Revenue Reporting & Analytics Interface

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Posted by Smaato Inc. on October 12, 2011

Smaato released a new version of our “Reporting & Analytics” Dashboard in the Pusblisher Self-Service Portal. Registered publishers and mobile developers have now a brand new interface, improved reporting and analytics dashboard.

We have been working on the new reporting for a while and among the elegant, intuitive and easy-to-use interface, we added some new great features. With this brand new dashboard you can now compare up two KPIs e.g. Clicks vs eCPM over a customizable time-frame, country breakdown AND Ad Network breakdown / Country, devices and demographics, such age and gender, just to mentions a few.

With more than 40,000 registered publishers and mobile developers optimizing their mobile content, Smaato is committed to provide you the best-in-class reporting and analytics dashboard as a foundation of your business.

Key New Features:

  • Major redesign of the user interface
  • Two KPIs comparison over customizable time-frame
  • Up to 6 months of historical data
  • Reporting of all KPIs on a global level
  • Drill down on a country level using a new user interface

Our dashboard provides data requests such as:

  • Revenue
  • Ad Requests
  • Served Ads
  • Fill Rate (FR)
  • Ad Impressions
  • Clicks
  • Click Through Rate (CTR)
  • Effective Cost per Mille (eCPM)
  • Effective Cost per Click (eCPC)
  • Unique Users
  • Devices
  • Age & Gender

Login here and check the your new reporting dashboard or Sign Up for FREE here if you have a Smaato account.

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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