In recent years, we’ve all seen the explosive growth of the mobile app economy. From 2007 on, the number of smartphones and apps present on those smartphones have accelerated year over year at astounding rates. The total number of apps downloaded continues to grow rapidly even though, according to recent statistics, the number of apps downloaded per person is beginning to stabilize. The major driver of the continued rapid download growth is primarily the wide variety of devices available to the mobile consumer.
Different devices mean different platforms, operating systems and screen sizes. For the most part, smartphone owners install the same apps on their phones and tablets, and in doing so they expect cross-device compatibility. Therefore, a good app developer will need to target multiple platforms (iOS, Android, Windows Phone, BlackBerry, etc).
While it is necessary for app developers to consider many different platforms, unfortunately they do not all operate from a single development environment. Every platform brings with it a different programming language: Java for Android, Objective-C and Swift for iOS, etc. Of course this increases the time it takes to develop a truly cross-device app, as well as adds significantly to the overall development complexity.
Fortunately tools are being developed that solve these problems and make app developers’ lives easier. Cross-platform tools allow app developers to write code for one app and deploy it across multiple platforms.
Smaato is dedicated to helping app developers make more money from their apps. Because of this focus, our SDKs include support for these key cross-development tools: Phonegap, Unity3D, Titanium, and Adobe AIR.
Download our latest SDKs and start monetizing your apps now!
Stay tuned for more supported tools in the near future.