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Smaato Publisher Platform (SPX) premiere at MWC 2015

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Posted by Smaato Inc. on February 27, 2015

March is coming in like a lion as Barcelona prepares to host the biggest annual event of the mobile industry - Mobile World Congress.

With over 85,000 attendees and more than 1,900 exhibitors, Mobile World Congress is by far the world’s largest gathering of the mobile ecosystem. Whether seeking out new opportunities, getting a sneak peek of the industry’s innovations or exchanging ideas on the latest mobile trends, the mobile industry’s leading players never miss this global event.

At this year’s Mobile World Congress, Smaato is proud to premiere the Smaato Publisher Platform (SPX), a free full-featured publisher ad server built specifically for a mobile-first world. SPX maximizes publisher revenue through proprietary Dynamic Demand decisioning logic and enables publishers to take control of each ad impression with advanced targeting options, complete pricing controls and consolidated reporting capabilities.

Not only does SPX connect publishers and app developers to Smaato's 240 DSP and 100 mobile Ad Network partners, this ground-breaking platform also allows publishers to integrate their own media deals and 3rd party networks - all on one mobile advertising platform. Through Dynamic Demand decisioning logic, these multiple advertising demand sources - whether it's publisher direct sold, real-time bidding (RTB) or mediated network demand - are then put in per-impression competition with each other to determine the demand source that will yield the highest eCPM for the publisher. This is a true first in mobile ad serving and makes SPX unique in the mobile industry! More competition yields more revenue with higher eCPMs and higher fill rates for app developers and mobile publishers.

Discover SPX at the Blue Booth #8.1E61 in Hall 8.1 “App Planet” or schedule a meeting with one of our mobile advertising experts.


The Blue Booth will also host two booth parties with free drinks and appetizers:

The Global Mobile Happy Hour | Tuesday, March 3 at 5pm

The Smaato Blue Booth Party | Wednesday, March 4 at 5pm


Join the party and you could win a new iPad Air 2 at the Smaato raffle.

We’re looking forward to meeting you at Mobile World Congress!

Written by Smaato Inc.


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