BBM is a globally popular social communication app that allows users “to connect and share instant messages, pictures and more for free, in real time - all with speed, control and privacy”
When it came to app monetization, BBM chose Smaato’s mobile advertising platform to gain exposure in key regions across the globe, particularly Indonesia, Saudi Arabia, and Latin America. Through a dedicated account management team and Private Marketplace (PMP) offering on our publisher platform, SPX, BBM and Smaato continue to grow a lasting partnership in mobile advertising.
Read our BBM case study to learn more about how Smaato has become a crucial mobile advertising partner for BlackBerry.
“Smaato offers BBM a breadth of ad formats – image, rich media and native, a feature rich self-service platform with flexibility to adjust floors, view performance at a granular level, and an account management team that is engaged to help setup Private Marketplaces and optimize performance. They have been a part of BBM’s monetization strategy since December 2014 and continue to be a key partner for indirect demand”
~ Haridas Nair
VP of Business Development, Emerging Solutions at BlackBerry