Smaato Inc., the leading mobile ad optimizer and mobile advertising company, today announces the rollout of new SDKs designed to support rich media ads on mobile phones and tablets. The introduction of Smaato’s new rich media solutions will enable developers to more effectively monetize their applications and or content with a wider range of ad formats.
To power its SDKs for rich media, Smaato has partnered with Crisp Media, the leader in cross- platform rich media advertising, and Celtra, a premier global mobile advertising company. Supporting rich media ad formats, Smaato’s latest range of SDKs will enable developers to create more compelling banner and full page ads on mobile and tablet with new formats including expandable, interactive, floating and mobile video ads. In addition, developers can now create mobile video ads for preroll video and click-to-video on both Android and iOS.
"We are happy to partner with Smaato to extend the reach of Crisp-powered mobile rich media campaigns to a broader array of publishers and ad networks across the globe,” stated Boris Fridman, CEO of Crisp Media. "The engaging features of mobile rich media, such as video, animation, and user interactivity deliver a better user experience to the consumer and greater value to the publisher.”
"We are pleased to support Smaato’s new SDK as rich media continues to become an integral part of mobile ad campaigns,” said Mihael Mikek, co-founder and CEO of Celtra, Inc. “Our innovative technology and unique-self-service approach will make it easier for Smaato’s network of 30,000 publishers to create and monetize consumer engagement.”
Underpinning the expansion of in-app ad formats for developers is Smaato’s ad optimization platform, SOMA, bringing optimized international campaigns from leading global ad networks to publisher and developer inventory. Offering advanced targeting and campaign optimization features, Smaato maximizes fill rates and ultimately developer revenue. Smaato currently offers the biggest selection of free in-app advertising SDKs, having recently announced compatibility with Android 3.0 and Android Tablets.
“We’re pleased to work with Celtra and Crisp Media to provide developers and publishers with the ability to tap into new ways to monetize applications and content through the support of rich media ads via mobile,” states Ragnar Kruse, Smaato co-founder and CEO.
See Smaato's supported ad formats here.