Smaato Inc., the leading mobile ad optimizer and mobile advertising company, has been selected by Europe’s largest mobile radio station, Aupeo!, to power mobile advertising across 40 countries.
As part of the agreement, Aupeo! will leverage Smaato’s intelligent, mobile ad optimization platform, SOMA (Smaato Open Mobile Advertising), to seamlessly insert relevant ads into mobile users’ favorite radio stations and preferred music genre.
SOMA connects leading global mobile ad networks with the best-in-class mobile apps and mobile web inventories, while enabling innovative publishers, like Aupeo!, to easily monetize its hundreds of mobile radio stations in a highly engaging way to maximize revenues.
“The demand for mobile radio is growing at an exponential rate. In order to keep up with demand and continue to deliver the premium content our subscribers have come to expect, we needed a way to monetize our huge inventory of content - all while ensuring we did not jeopardize our users’ listening experience. We chose to partner with Smaato because of its reach and ability to support multiple platforms and networks, which allowed us to quickly rollout mobile advertising on a massive scale.” stated Holger Weiss, CEO of Aupeo!
“Our mobile advertising marketplace, wide reach and ability to support multiple platforms were key factors in our selection. We are pleased to have been chosen by Aupeo! and we look forward to powering its mobile advertising strategy world-wide.” stated Ragnar Kruse, Co-founder and CEO of Smaato.
Smaato also offers support for multiple platforms such as iOS, Android, Windows Phone 7 and more, making it ideally equipped to provide seamless ad delivery across multiple device platforms, segments and operator networks to enable Aupeo! to easily implement mobile advertising on a world-wide scale.
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