According to Kip Cassino, executive vice president at Borrell Associates, New York, by 2015 mobile advertising will be 64 percent of all digital advertising and according to a Borrell survey 44 percent of local businesses plan to try mobile local advertising this year.
“Today 15 percent of all of the online ads are generated for mobile devices, but by 2015 mobile will be 64 percent of all digital advertising,” said Kip Cassino, executive vice president at Borrell Associates, New York. “By then the devices will have changed—because of the iPod, iPhone and iPad, Apple is now the No. 1 computer manufacturer in the world.
“In the future, the purchase of laptops and tablet computers as well as smartphones will increase significantly,” he said. “The purchase of mobile devices will all but have replaced the desktop devices we currently look to.”
Read the entire article at Mobile Marketer here.