The Smaato Blog

The Smaato Blog

Zac Fernandez

Junior Product Marketing Manager @ Smaato

Recent Posts

Achieve Campaign Viewability With Moat-Enabled Inventory

Posted by Zac Fernandez on September 4, 2018

Viewability is an ongoing concern for advertisers, and for good reason. Knowing that ads are actually being viewed by users is the cornerstone of any successful campaign. With that in mind, we are making it easy for advertisers to find the inventory with the highest in-app ad viewability rates on our platform. We do this by allowing advertisers to directly target inventory that has been analyzed using Moat, the leading independent mobile viewability measurement provider.

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Recent Posts