The Smaato Blog

The Smaato Blog

Sonia Sturz

Senior Account Manager, Supply EMEA, Smaato

Recent Posts

How to Optimize Your SPX Account to Boost Revenues

Posted by Sonia Sturz on April 4, 2019

Even apps with a very successful monetization strategy can find ways to improve their revenues. As an Account Manager at Smaato, I'm working closely with app publishers using the Smaato Publisher Platform (SPX) every day to help them improve ad revenues and optimize their existing revenue. I often dive deep into the data to find opportunities for the publishers that can help them reach their monetization goals. While there are some best practices that only apply to specific apps, I wanted to share some tips that every publisher using SPX can implement today.

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