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The Smaato Blog

The Smaato Blog

Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

Recent Posts

Smaato Closes a $25 Million Funding Round

Posted by Smaato Inc. on August 5, 2014
Smaato, the leading independent global mobile RTB ad exchange and SSP has received a seal of approval from one of Asia’s biggest media companies, the Singapore Press Holdings (SPH) group. SPH has joined as a strategic investor in Smaato’s latest funding round along with Aeris Capital, EDBI and other existing shareholders. SPH publishes more than 100 magazine titles in Singapore and the region with revenues of revenues of US$ 991m (S$ 1,239m) in 2013.
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FIFA World Cup 2014 Brings a Great Opportunity for Advertisers

Posted by Smaato Inc. on June 9, 2014
 
T h e bigg est s porting event in the world, FIFA World Cup 2014, will kick off next week on June 12, 2014 in Brazil - a country that has produced some of the greatest soccer legends like Pelé. This is a great opportunity for advertisers to engage with some of the most passionate sporting fans.
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Season’s Greetings from Smaato

Posted by Smaato Inc. on December 20, 2013

We would like to thank our partners and customers for a successful and memorable 2013!

As the leading global mobile RTB ad exchange, our worldwide team is working hard to ensure we continue this same trend into next year. Therefore, we’re very excited to announce that in early 2014 Smaato will release significant updates to our platform.

We look forward to sharing more details as we get closer to launch in Q1!

We wish everyone a Happy Holiday Season and a joyful and prosperous New Year!

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Smaato Nominated for 2013 Effective Mobile Marketing Award

Posted by Smaato Inc. on October 30, 2013

San Francisco, California - October 30 , 2013 - Smaato, the leading global mobile Real-Time Bidding ad exchange and SSP, has been nominated for an Effective Mobile Marketing Award in the category for Most Effective Mobile Advertising Platform/Network, which honors achievement in the efficiency and effectiveness of the platform or network as a mobile advertising solution. This year’s awards attracted almost 250 entries across more than 20 categories. Smaato is nominated alongside Amobee, Vserv.mobi and last year’s winner, Fiksu, among others.

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Smaato Nominated for 2013 Meffys Award for Technology Innovation

Posted by Smaato Inc. on October 22, 2013

San Francisco, California - October 22, 2013 - Smaato, the leading global mobile Real-Time Bidding ad exchange and SSP, has been nominated in the technology category for a Meffys award, the global awards for mobile content and commerce. Judged by an international panel of more than 40 journalists, academics, analysts, and VCs, the Meffys awards are acknowledged as the global benchmark for measuring success and rewarding innovation in mobile content and commerce.

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Smaato Selected by AlwaysOn as OnMobile Top 100 Winner

Posted by Smaato Inc. on October 1, 2013

San Francisco, CA, October 01, 2013 - Smaato, the leading global mobile Real Time Bidding (RTB) ad exchange and mobile Supply Side Platform (SSP), today announced that it has been chosen by AlwaysOn as one of the OnMobile Top 100 winners. Inclusion in the OnMobile 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Smaato was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

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Google's New Ad Push Policy - How It's Affecting Advertising

Posted by Smaato Inc. on September 17, 2013

Google recently published a major update to their Google Play Store Developer Content Policy that will affect the way many application developers monetize their properties. The heaviest side effect of this change will be in the killing of AirPush and notification advertisements. But why is this so important?

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Carsten Ludowig heads EMEA Sales Team at leading global mobile RTB ad exchange Smaato

Posted by Smaato Inc. on August 1, 2013

Smaato, the leading global mobile Real Time Bidding (RTB) ad exchange and mobile Supply Side Platform (SSP), has hired Carsten Ludowig as Vice President Sales EMEA to support the company's rapid growth. Recognized as one of mobile advertising's pioneers in Germany, Ludowig will bring his strong sales and business development background to Smaato to expand the company's business in the region.

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Smaato Bolsters Sales Team with appointment of Andy Vogel as New SVP Premium Advertising

Posted by Smaato Inc. on August 1, 2013

Smaato has hired Andy Vogel as the Senior Vice President of Premium Advertising in the Americas to support the company's continuing global growth. Recognized as a leader in the development of revenue strategies for new and emerging businesses, Vogel has a strong experience in the digital and mobile sales.

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Smaato is Integrating Mobile Demand Platform Adsmobi to Drive Global Mobile Real-Time Bidding Revenue

Posted by Smaato Inc. on July 31, 2013
San Francisco, New York– July 25, 2013Smaato, the leading global mobile Real Time Bidding (RTB) ad exchange and mobile Supply Side Platform (SSP), announced today that it is integrating mobile direct demand platform Adsmobi into the Smaato programmatic demand team to drive global mobile real-time bidding revenue under one unified Smaato Media Demand team.
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Recent Posts