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The Smaato Blog

The Smaato Blog

Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

Recent Posts

Microsoft Sees 20% Increase in Windows 10 App Monetization

Posted by Smaato Inc. on March 30, 2017

 

What really matters to app developers? High on the list is monetization strategy, one of the most important challenges for any app developer today. An effective mobile monetization solution must offer developers high yields with consistency, transparency and reliability.

Today we would like to share with you the impressive success story of one of our large customer partners – Microsoft.

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Smaato’s Global Trends in Mobile Advertising - Q3 2016

Posted by Smaato Inc. on January 12, 2017

We recently released our new Global Trends in Mobile Advertising Report for Q3 2016 with insights drawn from in-depth analysis of up to 300 billion ad impressions generated across over one billion unique mobile devices every month on the Smaato platform. This report provides key facts, mobile trends and ad spending insights from both in-app and mobile web ad inventory over the third quarter of 2016.

 

Our latest report highlights five key findings across the global mobile landscape:

Strong Mobile Ad Spending Growth Continued in Q3 2016

Worldwide mobile ad spending continued to post robust growth (+64%) in Q3 versus the same quarter last year on the Smaato platform. The America’s region grew most (+77%), while APAC and EMEA followed with healthy gains of +64% and +22% respectively.

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Cross-Platform Mobile Development with BlackBerry

Posted by Smaato Inc. on April 13, 2016

As the leading independent real-time advertising platform, Smaato collaborates with over 90,000 mobile publishers and app developers from all around the globe. This reach enables us to tap into the expertise and best practices of highly successful mobile developers. We interviewed one such person, Shiladitya Sircar, who’s leading mobile application development at BlackBerry. In this interview, Shiladitya shares his experience of developing a mobile messaging solution, BBM, across Android, iOS®, Windows Phone® and BlackBerry® smartphones.

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Smaato’s Global Trends in Mobile Advertising - Q4 2015

Posted by Smaato Inc. on March 23, 2016

Smaato recently unveiled our new Global Trends in Mobile Advertising Report for Q4 2015. This report  provides key facts, mobile trends and ad spending  insights drawn from the analysis of over 300 billion ad impressions across one billion unique mobile devices each month on the Smaato platform.

In Q4 2015, we highlighted six global trends across the mobile landscape: 

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Case Study: Smaato’s Mobile Advertising Platform Works for BBM

Posted by Smaato Inc. on March 1, 2016

BBM is a globally popular social communication app that allows users “to connect and share instant messages, pictures and more for free, in real time - all with speed, control and privacy”

When it came to app monetization, BBM chose Smaato’s mobile advertising platform to gain exposure in key regions across the globe, particularly Indonesia, Saudi Arabia, and Latin America. Through a dedicated account management team and Private Marketplace (PMP) offering on our publisher platform, SPX, BBM and Smaato continue to grow a lasting partnership in mobile advertising.

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5 Tips to Solve the Mobile Monetization Challenge

Posted by Smaato Inc. on December 21, 2015

Adopting the best strategy to monetize your mobile app or website can be very complex and overwhelming, yet at Smaato we've been helping mobile publishers and app developers monetize their mobile inventory worldwide since 2005. Based on this experience, we’re uniquely able to recommend some best practices that can bring a significant impact to the revenues you can generate with your mobile property. Here are five mobile monetization tips to help position you for success in 2016:

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The Lexicon of Mobile Advertising Fraud: A Dictionary

Posted by Smaato Inc. on August 10, 2015

There aren’t many comprehensive studies in the market that examine the rise of mobile ad fraud. Articles, yes – plenty of them. However with a surge in advertising impressions shifting this year from desktop to mobile, market stakeholders worldwide are bracing themselves for a flood of fraudulent actors and activities in the weeks and months to come.

Yes, there is certainly mobile ad fraud out there already – bought-and-paid-for bots being the most widespread method of generating fake impressions - but there are rock-solid means of protecting you from them. Smaato’s aim to provide a clean marketplace speaks for everyone on both the supply and the demand side, helping our advertisers and demand partners feel sheltered from the fraud storm and therefore making them willing to traffic more advertising through our SPX platform.

Let’s briefly define the most common fraud cases out there, which (unfortunately) is not the complete list of tactics used by purveyors of “bad ads”:

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Mobile Monetization and Advertising in a Secure Marketplace

Posted by Smaato Inc. on May 29, 2015

The mobile ecosystem is a hotbed for fraudulent ad creatives, bad content sites and non-legit traffic all battling for a piece of the pie. The burden is on publishers and advertisers to choose the right partner with whom to monetize and advertise. Using a combination of human expertise and sophisticated automated systems, Smaato enforces safe campaigns for all mobile inventory as well as quality sites for advertising campaigns.

To better serve the market, we divided our Market Quality Team into two areas: Ad Quality and Traffic Quality.

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Smaato Publisher Platform (SPX) premiere at MWC 2015

Posted by Smaato Inc. on February 27, 2015

March is coming in like a lion as Barcelona prepares to host the biggest annual event of the mobile industry - Mobile World Congress.

With over 85,000 attendees and more than 1,900 exhibitors, Mobile World Congress is by far the world’s largest gathering of the mobile ecosystem. Whether seeking out new opportunities, getting a sneak peek of the industry’s innovations or exchanging ideas on the latest mobile trends, the mobile industry’s leading players never miss this global event.

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Smaato New Hamburg Office

Posted by Smaato Inc. on September 23, 2014
It is with tremendous excitement that the Smaato team in Hamburg has moved in to a brand new office this week. Our new Hamburg office is located at the 19 th floor of the Emporio tower, which gives every single team member a breath-taking view of Hamburg. But don’t take our word for it; just take a look at the pictures.
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