There aren’t many comprehensive studies in the market that examine the rise of mobile ad fraud. Articles, yes – plenty of them. However with a surge in advertising impressions shifting this year from desktop to mobile, market stakeholders worldwide are bracing themselves for a flood of fraudulent actors and activities in the weeks and months to come.
Yes, there is certainly mobile ad fraud out there already – bought-and-paid-for bots being the most widespread method of generating fake impressions - but there are rock-solid means of protecting you from them. Smaato’s aim to provide a clean marketplace speaks for everyone on both the supply and the demand side, helping our advertisers and demand partners feel sheltered from the fraud storm and therefore making them willing to traffic more advertising through our SPX platform.
Let’s briefly define the most common fraud cases out there, which (unfortunately) is not the complete list of tactics used by purveyors of “bad ads”: