Smaato is committed to creating a protected mobile marketplace, where both publishers and advertisers are safe from external threats. To achieve this, we deploy a multi-faceted strategy that includes employing an in-house team of experts, partnering with leading tech partners, and fostering transparent discussions about the risks of fraud. Beyond those measures, it's essential to take significant steps to combat fraud. To that end, Smaato is now the first in-app advertising exchange to receive the Certified Against Fraud seal from the Trustworthy Accountability Group (TAG).
The most effective way to cut down on fraud is for the whole industry to get on board and work towards solutions that can truly scale — ads.txt and app-ads.txt are two of these solutions.
Developed by the Interactive Advertising Bureau (IAB), ads.txt already helps prevent web-based counterfeit inventory across the programmatic supply chain.