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The Smaato Blog

The Smaato Blog

Li Lin Tan

Marketing Associate @ Smaato

Recent Posts

The Ramadhan Rush: Advertising in the Month of Mobile

Posted by Li Lin Tan on February 5, 2018

With 62% of Muslims living in APAC, Ramadhan is one of the region’s busiest advertising seasons of the year.1 And APAC consumers’ move to mobile is opening up a huge opportunity for advertisers looking to engage with the Muslim community during Ramadhan.

Ramadhan is celebrated by 1.6 billion Muslims worldwide, with the some of the largest Muslim populations located in Indonesia, India, Malaysia and Singapore.2 This religious holiday is not only a time of spiritual discipline, but also a time for social activities, shopping and travel — each of which is highly driven by mobile devices.

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Recent Posts