The Smaato Blog

The Smaato Blog

Lai Lin Chung

Lai Lin is a Marketing Intern at Smaato. Each day, she analyzes trillions of mobile ad requests and billions of mobile ad impressions to keep Smaato's content fresh and reliable. Outside of the statistics world, you can find her kayaking in the sunshine or getting lost on a backpacking journey.

Recent Posts

Japan: Mobile Usage and Spending by the Numbers

Posted by Lai Lin Chung on December 12, 2018

Despite a small population of just 127 million, Japan is one of the top mobile advertising markets worldwide. The country is not only home to some of the most prominent mobile publishers but also a mobile gaming hub with highly-engaged local gamers. With the consistent growth of mobile ad spending over the years, this island country is certainly the rising sun of the mobile advertising industry.

 

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