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The Smaato Blog

The Smaato Blog

Jesse Modoono

Head of Marketing Communication, EMEA @ Smaato

Recent Posts

Smaato & adsquare Partnership: Premium Audience Targeting in SDX

Posted by Jesse Modoono on November 6, 2017

We’re pleased to announce “Phase One” of our new adsquare integration. This first-ever exchange-side integration gives Smaato’s 450+ DSPs and ad networks access to historical and real-time global audience data targeting. Through a combination of Smaato’s premium in-app inventory and adsquare’s vast data portfolio, demand partners will now be able to target unique audiences at scale. Smaato publishers will also, in turn, see an increase in the quality and value of their inventory by serving contextual audiences to advertisers in real-time.

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Recent Posts