The Smaato Blog

The Smaato Blog

Janice Goh

Janice is a Marketing Associate at Smaato. She is an avid reader and enjoys following the latest trends in the advertising industry. Outside of reading, Janice immerses herself in MOBA games such as Dota 2. As a globetrotter, Janice likes learning about other cultures through food and experiencing diverse people and traditions through traveling.

Recent Posts

Mobile Insights for Winning Double on Singles’ Day

Posted by Janice Goh on November 5, 2018

China is the world’s largest mobile app market by just about every measure. And with China expected to grow to almost 740 million smartphone users by 2019, the country’s power within the mobile industry will only continue to strengthen.1 This means that Singles’ Day — which is the biggest online shopping day within both China and the world — should be on the radar of advertisers all around the globe.

 

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Why You Need to Prepare a Diwali Mobile Ad Campaign

Posted by Janice Goh on September 19, 2018

Diwali is the most widely celebrated festival in the Indian community. Commonly termed Festival of Lights, Diwali begins on November 7 this year and spans over five days. During Diwali, people are typically decked out in new clothes, while houses are cleaned and decorated with colorful lights and lamps. It is also a time where families bond and connect with each other — often by using their mobile phones. 

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