Over the past year, I have been faced with a dilemma as a Product Manager at Smaato: Should we extend our support for VPAID on the client-side? This dilemma arose from statements floating around that range from predicting the end of VPAID to highlighting its growing demand. Let me take a step back from the rumors, define the purpose of VPAID as intended by its creators from the Interactive Advertising Bureau (IAB), and then move on to explain how we at Smaato chose to resolve this dilemma.
As you may be aware, Apple has announced some changes that will affect your iOS apps. Starting on January 1, 2017, all apps and app updates submitted to the App Store must be compliant with App Transport Security (ATS). This means that ATS will be enabled as a default setting, which will prevent your iOS apps from making non-secure connections.
Download the latest Smaato SDK iOS v.8.1.0 which includes the necessary support to ensure that monetization continues to work as intended once ATS compliance is required for your iOS apps.
Mobile video has reached a new level of maturity and it’s gaining real traction; as a result, the Smaato team has been working on expanding our exchange's video capabilities. Today, we are happy to announce two substantial additions to our available ad formats: Outstream and Rewarded video.
Mobile video ad spend is projected to hit $5 billion in 2017 and will continue to grow by nearly $1 billion annually through 2020, according to eMarketer. Add in the larger mobile video viewing audiences and the rapid advancement of smartphone technology—such as faster processors, larger screens, improved mobile data/connections—and publishers have plenty of reasons to evaluate the potential of running mobile video ads that monetize their apps effectively.