With time spent in-app doubling globally over the last three years, advertisers are moving their focus and budgets towards mobile advertising.1 Mobile ad spending in the US reached $71 billion in 2018, and the number of ad requests on the Smaato platform grew 27% from H2 2017 to H2 2018.2
Mobile advertising passed desktop advertising in 2017 and will never look back. The gap in revenues generated by the two continues to grow, and by 2022 mobile will make up a staggering 75% of all digital ad spending.1
With this enormous shift in mind, it's more important than ever that marketers gain a deep understanding of the different mobile ad formats out there. Here's a look at some of the top-trending mobile ad formats to help you improve campaign performance.