The Smaato Blog

The Smaato Blog

Courtney Reich

Courtney is a Content Marketing Manager at Smaato. She is an information junkie with a predilection for puns and is out to spread the word about mobile advertising with the utmost app-titude. When Courtney is not busy adding serial commas to copy, she enjoys listening to podcasts, drinking wine, and reading sci-fi novels.

Recent Posts

Smaatie Spotlight: Madlin Sattler, Recruiting Manager

Posted by Courtney Reich on April 8, 2019

Madlin Sattler
Senior Recruiting Manager EMEA

Meet Madlin Sattler, our Senior Recruiting Manager for the EMEA region here at Smaato. Working out of our Hamburg office, Madlin is responsible for sourcing, interviewing, and hiring amazing new Smaaties for our talented team. Madlin came to Smaato in 2016 after working at a recruiting agency in London for over two years. She was attracted to Smaato for its fast-paced environment and international team — and today, she gets to help Smaato grow this team by identifying and hiring qualified candidates that will advance the company’s mission to keep apps free.

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How to Optimize Your Location Data's Accuracy

Posted by Courtney Reich on April 2, 2019

The always-on mobile device travels with us everywhere we go, making it closely connected to our personal lives and daily habits. The ability to make use of mobile location data provides advertisers the unprecedented ability to deliver highly relevant messages to consumers wherever they may be — and this data is something for which advertisers are willing to pay a premium. On the Smaato platform, apps that pass location data can have 70% higher eCPMs and 50% higher fill rates than the overall average.

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Global In-App Advertising Trends of H2 2018

Posted by Courtney Reich on February 28, 2019

We just released our latest Global Trends in Mobile Advertising report, which reveals important mobile and in-app programmatic insights from H2 2018.

Smaato has regularly produced this report since 2015, and during this time, we consistently charted mobile’s growth as an advertising medium. The H2 2018 Global Trends in Mobile Advertising report marks a tipping point in which mobile is beginning to overtake all other media to become the most popular media format among advertisers. As advertisers direct more money into mobile and in-app advertising, and consumers continue to adopt smartphones around the world, both demand and supply increased year-over-year.

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Five Trends Everyone Will Be Talking About at MWC 2019

Posted by Courtney Reich on February 19, 2019

The tech world is abuzz right now in anticipation of the biggest mobile event of the year — MWC Barcelona (formerly Mobile World Congress). This year, Smaato will return to Barcelona for the tenth consecutive year, and we are all looking forward to connecting with existing partners, making new contacts, and hearing about the hottest new trends in mobile!

Here are the five trends that we are most excited about — and which we expect will dominate the conversations at MWC.

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Why Mobile Will Be the MVP of the 2019 Super Bowl

Posted by Courtney Reich on January 24, 2019

The Super Bowl is the superstar event of the advertising world. With over 100 million live viewers, it is the most-watched TV event in the US each year. It also attracts some of the highest prices for its coveted commercial spots — but not all viewers’ eyes are glued to the TV during the game (or the memorable commercial breaks).

Super Bowl viewership dropped last year, making it the least-watched Super Bowl since 2009.1 Despite this dip in viewers, the big game impressed marketers with its social footprint and second-screen engagement. This means that even brands that are not advertising on TV can still be a relevant part of the conversation and win over consumers via their favorite digital device: their smartphone.

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Mobile Advertising Quiz of the Year!

Posted by Courtney Reich on December 20, 2018

So you think you know mobile? Now it’s time to prove your programmatic prowess with Smaato’s Mobile Advertising Quiz of the Year!

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Top Mobile Advertising Trends to Maximize Holiday Revenues

Posted by Courtney Reich on November 15, 2018

The holidays are a magical time in the mobile industry, with consumers' app usage at its highest all year as they browse, shop, and play on their mobile devices. This increased time spent with mobile is good news for mobile publishers and app developers, as advertisers are spending an increasing amount of their holiday budgets on attracting consumers’ attention while they are in-app.

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Holiday Mobile Trends That Advertisers Need to Know

Posted by Courtney Reich on November 8, 2018

The holiday shopping season is the most wonderful time of the year for the mobile advertising industry. As people around the world get ready to splurge on new purchases, brands and advertisers are working their hardest to get noticed. And with consumers spending more time than ever in-app, mobile is the place to be for buyers throughout this high-spend period.

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How the GDPR Impacted Mobile Advertising [Infographic]

Posted by Courtney Reich on October 5, 2018

The mobile advertising industry saw significant growth in the first half of 2018. However, the defining factor of H1 2018 for the digital sphere was undoubtedly the General Data Protection Regulation (GDPR). In order to understand just how widely the GDPR impacted mobile advertising, we analyzed the relevant traffic across the Smaato platform in our latest Global Trends in Mobile Advertising report and uncovered the effects this regulation had on mobile ad spending and eCPMs.

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Six Mobile Advertising Trends of H1 2018

Posted by Courtney Reich on September 13, 2018

The first half of 2018 was a time of significant change for the mobile advertising industry — especially in the wake of the new European data privacy regulation, GDPR. Our newly-released Global Trends in Mobile Advertising report analyzes the ad requests and impressions from the Smaato platform in H1 2018 in order to identify the latest mobile advertising trends, including how the GDPR has affected mobile ad spending behavior.

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