<iframe src="//www.googletagmanager.com/ns.html?id=GTM-MXN9JJ" height="0" width="0" style="display:none;visibility:hidden">

The Smaato Blog

The Smaato Blog

Courtney Reich

Content Marketing Manager @ Smaato

Recent Posts

Mobile Game Monetization Tips for Maximizing Revenue

Posted by Courtney Reich on August 15, 2018

When embarking on the journey of developing a mobile game, the topic that every app developer has on their mind is monetization. How will this game make money?! Creating games isn’t cheap and with the majority of mobile games on the market being free, developers are having to turn to alternative mobile game monetization strategies outside of just selling access to their product.

In-game advertising is one of the most straightforward ways to quickly begin generating revenue from your mobile game. With a variety of ad formats and sizes, it is easy to build a custom in-app advertising strategy that fits both to your game and your business goals. To get you started, here are our top tips for creating an effective mobile game monetization strategy.

Read more »

3 Myths of In-Game Mobile Advertising

Posted by Courtney Reich on July 26, 2018

Games are the most underestimated advertising medium in the mobile world. Besides attracting a huge and diverse audience of engaged players (2.3 billion, to be exact), mobile games also offer an engaging environment that is conducive to a positive advertising experience — a feature that we explored in The Mobile Games Playbook. Unfortunately, many advertisers continue to misunderstand mobile games and their popularity among smartphone users. In this post, we try to dispel three myths pervasive among advertisers in order to prove how safe and attractive these apps are for discerning brands and advertisers.

Read more »

4 Reasons Mobile Games Can Level Up Any Ad Campaign

Posted by Courtney Reich on July 12, 2018

Smartphone users spend nearly one hour per day on average playing mobile games — that’s over 25% of their total mobile time! Meanwhile, only 7% of mobile ad dollars are going to mobile games, leaving a huge gap between consumer engagement and ad spending. This gap represents a massive opportunity for advertisers to get noticed in mobile games and harness the power of this large and diverse audience of mobile gamers.

The Mobile Games Playbook uncovers what makes mobile games score so high with consumers and how advertisers can get in on the mobile in-app game. This guide focuses on four features that in-game advertising so attractive: innovative environment, high-scoring reach, engaged users, and top ad formats.

Read more »

It’s Time for Brands to Go Mobile This Back-to-School Season

Posted by Courtney Reich on June 28, 2018

School is out and summer is in session, but don’t think this means it is time to relax. Now is high time for brands to begin planning their advertising strategy for the upcoming back-to-school season.

Last year’s back-to-school spending in the US totaled $27 billion, with the average US family spending $501 per child. With an increasing amount of back-to-school shoppers researching, browsing, and purchasing on mobile (and, more specifically, in apps), investing ad dollars into an in-app campaign is a great way to get A+ conversions this back-to-school season.

Read more »

China As a Global Powerhouse of Innovation

Posted by Courtney Reich on June 19, 2018

China is increasingly recognized as a global powerhouse in technology and innovation — and, more recently, they are becoming a hub of creativity. It is for this reason that Cannes Lions launched China Day, a program featuring China’s thought leaders and pioneering practitioners, that will be held again this year.

Once thought of as an imitator, China is now paving its path as an innovator. And as the country continues to lead the way with major developments in areas such as mobile technology and AI, China is quickly becoming the country with which western companies are trying to keep up.

Read more »

Mobile Advertising Takeaways from Mary Meeker’s New Report

Posted by Courtney Reich on June 5, 2018

Since Mary Meeker released the 2018 Internet Trends Report last week, the digital realm has been abuzz with what these 294 slides have to say about the future of our online world — including us here at Smaato. 

Meeker is a renowned venture capitalist, and her annual Internet Trends Report is eagerly awaited each year across many digital industries. To break this data-packed presentation down for those specifically in the mobile advertising industry, we have identified the most relevant data points for mobile publishers and advertisers, and we will look at what these trends mean for the mobile advertising industry as a whole.

Read more »

Mobile & In-App Advertising Trends That Shaped Q4 2017

Posted by Courtney Reich on February 22, 2018

Apps have transformed mankind’s relationship with technology. We not only spend more time in-app than ever before, but the diverse quantity of apps available has become much greater than Steve Jobs could have ever imagined when the App Store first opened ten years ago. As a result, advertisers have a growing interest in the mobile app landscape and are investing an increasing amount of their budgets towards reaching app users.

The Global Trends in Mobile Advertising report analyzes the billions of monthly mobile ad impressions from the Smaato platform in order to gain insight into the mobile and in-app advertising landscape. Download the report below to learn more about the key mobile advertising trends observed on the Smaato platform in Q4 2017, which include:

Read more »

Mobile World Congress: How to Survive Mobile’s Biggest Event

Posted by Courtney Reich on February 21, 2018

Mobile World Congress (MWC) is just around the corner, and Smaato is proud to be returning to Barcelona to attend this massive mobile event for the ninth year in a row!

As the world’s largest event for the mobile industry, Mobile World Congress is both the most exciting and challenging four days of the year for the event's exhibitors, organizers, journalists and attendees. To ensure that you (and your mobile device) stay fully charged throughout the event, we have compiled a list of the most useful tips for surviving MWC.

Read more »

Lunar New Year’s Impact on In-App Advertising in APAC

Posted by Courtney Reich on January 15, 2018

Each year, Lunar New Year brings good fortune to advertisers with a spike in mobile usage as friends and family send messages, watch videos, play mobile games and exchange virtual red envelopes. This holiday season also brings about the world’s largest migration of people, as millions traverse the globe to spend time with their family and friends.

Savvy advertisers worldwide can utilize the advanced tracking capabilities of the in-app environment to target these mobile users during this high-spend season — because no matter where APAC consumers may spend the holidays, they are sure to always have their smartphone by their side.

Read more »

Top 6 Mobile Advertising Trends of Q3 2017

Posted by Courtney Reich on January 9, 2018

By analyzing the more than 1.5 trillion mobile ad impressions served on the Smaato platform this past quarter, we uncovered the key trends that are shaping today’s mobile programmatic landscape in our Q3 2017 Global Trends in Mobile Advertising Report. As consumers and advertisers continue to shift their time and budgets to mobile, these insights provide industry stakeholders with relevant information for addressing the mobile advertising market as it grows and evolves.

Download the report now to learn more about the key mobile advertising trends observed on the Smaato platform in Q3 2017, which include: 

Read more »

Recent Posts