<iframe src="//www.googletagmanager.com/ns.html?id=GTM-MXN9JJ" height="0" width="0" style="display:none;visibility:hidden">

The Smaato Blog

The Smaato Blog

Courtney Reich

Content Marketing Associate @ Smaato

Recent Posts

Mobile & In-App Advertising Trends That Shaped Q4 2017

Posted by Courtney Reich on February 22, 2018

Apps have transformed mankind’s relationship with technology. We not only spend more time in-app than ever before, but the diverse quantity of apps available has become much greater than Steve Jobs could have ever imagined when the App Store first opened ten years ago. As a result, advertisers have a growing interest in the mobile app landscape and are investing an increasing amount of their budgets towards reaching app users.

The Global Trends in Mobile Advertising report analyzes the billions of monthly mobile ad impressions from the Smaato platform in order to gain insight into the mobile and in-app advertising landscape. Download the report below to learn more about the key mobile advertising trends observed on the Smaato platform in Q4 2017, which include:

Read more »

Mobile World Congress: How to Survive Mobile’s Biggest Event

Posted by Courtney Reich on February 21, 2018

Mobile World Congress (MWC) is just around the corner, and Smaato is proud to be returning to Barcelona to attend this massive mobile event for the ninth year in a row!

As the world’s largest event for the mobile industry, Mobile World Congress is both the most exciting and challenging four days of the year for the event's exhibitors, organizers, journalists and attendees. To ensure that you (and your mobile device) stay fully charged throughout the event, we have compiled a list of the most useful tips for surviving MWC.

Read more »

Lunar New Year’s Impact on In-App Advertising in APAC

Posted by Courtney Reich on January 15, 2018

Each year, Lunar New Year brings good fortune to advertisers with a spike in mobile usage as friends and family send messages, watch videos, play mobile games and exchange virtual red envelopes. This holiday season also brings about the world’s largest migration of people, as millions traverse the globe to spend time with their family and friends.

Savvy advertisers worldwide can utilize the advanced tracking capabilities of the in-app environment to target these mobile users during this high-spend season — because no matter where APAC consumers may spend the holidays, they are sure to always have their smartphone by their side.

Read more »

Top 6 Mobile Advertising Trends of Q3 2017

Posted by Courtney Reich on January 9, 2018

By analyzing the more than 1.5 trillion mobile ad impressions served on the Smaato platform this past quarter, we uncovered the key trends that are shaping today’s mobile programmatic landscape in our Q3 2017 Global Trends in Mobile Advertising Report. As consumers and advertisers continue to shift their time and budgets to mobile, these insights provide industry stakeholders with relevant information for addressing the mobile advertising market as it grows and evolves.

Download the report now to learn more about the key mobile advertising trends observed on the Smaato platform in Q3 2017, which include: 

Read more »

Take Advantage of Advertising’s Greatest Opportunity This Christmas — Mobile In-App

Posted by Courtney Reich on October 23, 2017

As we approach the biggest consumer spending season of the year, brands and agencies cannot ignore the power of mobile. Mobile usage has been on the rise for years, and time spent on mobile now surpasses time spent on a desktop/laptop computer by more than one hour per day in the US.1 As a result, consumers will be using their mobile devices this Christmas shopping season to browse, research and purchase more than ever before.

This shift to mobile presents the greatest opportunity in the advertising world. So, as companies around the world increase their ad spending this holiday season, savvy advertisers should utilize mobile to get seen at impressive scale.

Read more »

App-Obsessed Millennials: The Darlings of Cyber Monday

Posted by Courtney Reich on October 16, 2017

Cyber Monday shattered mobile sales records last year to become the first day with over $1 billion in US sales on mobile devices alone.1 However, Cyber Monday is no longer just a 24-hour event, nor is it exclusive to the US. With week-long skyrocketing online and mobile sales in countries around the world, Cyber Monday (or should we say Cyber Week) has truly become a global phenomenon.

Millennials are the most mobile-first Cyber Monday shoppers, using their smartphone to find holiday deals more often than any other generation. But not all smartphone time is created equal — the majority of Millennials’ mobile minutes are spent in-app. This is great news for advertisers, as the in-app ecosystems allows for precision targeting at a level no other advertising medium can match.

Read more »

From Clicks to Bricks: Increase In-Store Sales Over Thanksgiving Weekend With In-App Advertising

Posted by Courtney Reich on October 9, 2017

Smartphones are our constant and most trusted holiday shopping companions. From before we leave for the store and even as we are standing in the shopping aisle, we use our mobile device to look up product information, read online reviews and find the best Black Friday deals. With 90% of US smartphone usage taking place in-app, the best way for advertisers to reach mobile-obsessed holiday shoppers is through in-app advertising. 

Read more »

Android Rules Ad Spending & iOS Reigns Over eCPM

Posted by Courtney Reich on September 27, 2017

With even Bill Gates using an Android phone, it's no surprise that this mobile OS is the most popular in the world. Android also rules ad spending on the Smaato platform, as revealed by analysis of Smaato’s 1.5+ trillion ad impressions in the Q2 2017 Global Trends in Mobile Advertising report. This report uncovered several striking differences in the use of mobile advertising on iOS and Android devices — differences that stem from early decisions that Apple and Google made about their respective mobile operating systems. 

Read more »

Video Scores Big as Fastest-Growing Mobile Ad Format

Posted by Courtney Reich on September 18, 2017

Video is winning the mobile advertising game. Unique in its ability to score big with advertisers and publishers alike, video was the fastest-growing mobile ad format on the Smaato platform in Q2 2017 as publishers doubled-down on mobile video ad spending. Rewarded video took home the prize as the fastest-growing video ad format.

To uncover the latest mobile video advertising trends, we analyzed the over 1.5 trillion ad impressions served on the Smaato platform in Q2 2017 in our latest Global Trends in Mobile Advertising report. This report provides insights into the mobile programmatic landscape on the Smaato platform last quarter and closely examines the growth of mobile video ad spending and eCPMs, which video ad sizes attracted the most ad dollars and the rapid rise of rewarded video ads.

Read more »

In-App Advertising Trends: Weather & Music Rock Ad Spending

Posted by Courtney Reich on August 2, 2017

Apps have transformed our lives, enabling mobile devices to replace both mp3 players and the TV weatherman. We now spend more time using apps than ever before, and the recent shift of ad spending towards in-app reflects this fact. As uncovered in our recently-released Q1 2017 Global Trends in Mobile Advertising report, in-app ad spending reached a record high on the Smaato platform in Q1 2017 with a 91% share of total mobile ad spending (versus mobile web).

We analyzed over one trillion ad requests on the Smaato platform in Q1 2017 and saw that, of this amped-up mobile ad spending, a higher share went to in-app than ever before. But this rising tide did not lift all boats equally — certain app categories fared better than others.

Read more »

Recent Posts