The Smaato Blog

The Smaato Blog

Bertrand Rothen

Bertrand is Smaato's Manager of Product Marketing, driving product & development-related marketing activities and interfacing market & product requirements.

Recent Posts

Smaato SDK Update for iOS 10

Posted by Bertrand Rothen on October 18, 2016

Apple recently released the new iPhone 7 and the iOS 10 operating system. With greatly enhanced lock screen and messenger capabilities, opening Siri to third-party applications and laying a foundation for smart home connectivity, iOS 10 boasts some impressive additions to the iPhone user experience. At first glance, there aren't any game-changers for iOS app publishers.

However, when it comes to in-app advertising, publishers should pay close attention to the following changes introduced by iOS 10: Limit Ad Tracking (LAT) and App Transport Security (ATS).

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Smaato Publisher Platform (SPX) Updates

Posted by Bertrand Rothen on August 23, 2016

If you’ve been following Smaato's product team recently, you might have noticed that we’ve been shipping copious demand-side releases -- most notably around the launch of our new Smaato Demand Platform (SDX)

However, we're also expanding our Smaato Publisher Platform (SPX) and we'd like to showcase the latest SPX additions here.


ONE by AOL: Mobile Connections

We've updated our connection to AOL's mobile publisher solution, ONE by AOL: Mobile, which includes offerings from Millennial Media and Nexage. The Millennial Media client-side connection (via SDK) and the Nexage exchange are now unified under ONE by AOL: Mobile within the SPX interface. This update allows publishers to mediate ad requests to AOL either client- or server-side.


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Smaato’s SDK Update Offers Six New Native Ad Templates

Posted by Bertrand Rothen on January 28, 2016
The advertising industry is abuzz about native advertising - if you're still new to native ads, check out our previous posts on native advertising in mobile and native ads with Smaato.

Native ads are attractive to publishers because they boast higher eCPMs and deliver better revenues than standard ad placements. Sounds compelling, right? There is one drawback, however - the technical realization of native ads is more complex than other ad formats.

Whereas image ads simply require single image creative plus a beacon that is called and displayed, native ads usually contain multiple creative pieces that need to fit the requirements of the native ad property. This means that larger-scale integration of native ads has been quite cumbersome for app developers…until now! Smaato set out to make this process a lot easier for you - enter our Native Ad Templates! 

With our newest iOS SDK (8.0.4) & Android SDK (5.0.2) updates, you're now able to integrate six pre-defined native ad layouts (as outlined by the IAB, and represented in our SPX Platform) as templates into your app, saving you approximately 80% of setup time! 

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Publishers: Monetize on Windows Phone 10 With Our New SDK

Posted by Bertrand Rothen on November 9, 2015

Calling all Windows & Windows Phone developers. Continuing Smaato's strong commitment to Microsoft's cross-device OS, we've released a brand new Windows 10 SDK to support the most recent version.

Yes, you read it correctly - our newest SDK supports Windows 10 across all devices. As Microsoft has designed Windows 10 to be a single operating system to run across phones, "phablets", tablets, laptops, desktops, and even their Xbox One gaming console, our SDK is in turn not constrained to one device - and with Microsoft having announced a goal of enabling Windows 10 on one billion devices (over the next 2/3 years), your potential audience just broadened by quite a bit.

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New SPX Feature: SDK Mediation for Higher Mobile Ad Revenue

Posted by Bertrand Rothen on November 5, 2015
To keep up with Smaato's promise of making our SPX platform your  one-stop-shop for mobile monetization , we've just broadened the amount of options publishers have to bring third-party demand to their setups by  releasing SDK Mediation within SPX today

What's SDK Mediation?

This enables you to integrate a new or existing account with major SDK-enabled ad networks you're already working with into your SPX demand stack, and mediate them with your existing demand directly in our platform. Additionally, you have the option to have them compete directly with your other demand sources via Smaato's  Dynamic Demand super auction.

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Smaato's Native Ad Builder Gets You Started with Native App Ads

Posted by Bertrand Rothen on October 1, 2015

Looking to move beyond the banner, and start serving native advertising within your apps and websites? With native advertising on the rise in mobile, it's a valid option for every mobile publisher to look into possible placements. However, native ads have traditionally been a bit of a challenge for publishers - with many wondering what a sensible placement for native ads might look like on their apps and sites. There's also the challenges that come with handling the multiple creatives that lie in a native ad response (as opposed to usually only one, with every other ad format).

Thankfully, Smaato has you covered.

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New Windows (Phone) SDKs available now!

Posted by Bertrand Rothen on September 2, 2015

In addition to updating our Android SDK, we've also taken our Windows and Windows Phone SDKs to the shop - our offerings for Windows Phone 8.0 & 8.1 as well as Windows 8.1 have been updated and are now available!

This release brings support for the Windows Phone ID, the advertising ID that Windows devices provide for intelligent ad targeting. The SDK now automatically gets and transmits the WPID in an ad request, an enhancement that has proven to significantly boost eCPMs!

We've improved the SDK's logic of handling interstitials: the responsiveness of ad formats to the device's orientation (portrait or landscape) is now more accurate, we've redesigned the 'Close' button, and beacon handling is also improved.

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Android SDK 4.5.0 available now!

Posted by Bertrand Rothen on August 25, 2015

Attention all mobile publishers and app developers: We’ve just updated our Android SDK to version 4.5.0, bringing enhanced functionality to Android apps that we recently added to our iOS SDK as well.

First off, we've enhanced the SDK browser's capabilities to include browsing option, such as Back, Forward and Open in Device Browser. These offer your users more flexibility to interact with - and convert on - an advertisement of interest. Also, the browser now automatically detects - and discards - broken landing pages.

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Mobile PHP Snippet Integration

Posted by Bertrand Rothen on August 5, 2015

Do you have PHP-based inventory? If yes, read on - we're happy to announce that we have made some substantial updates to our PHP Snippet integration!

In our ongoing endeavor to make our services as accessible as possible, we took our previous PHP-based tag integration to the shop and gave it a few makeovers; first and foremost, you don't need to be concerned about any additions slowing you down - version 2.0 is actually faster than its predecessor.

We've also improved the architecture in 2.0 to facilitate adjusting the snippet, and bringing it on par with market standards, as well as our own services' standards. In turn, this enabled us to broaden the amount of available parameters, giving you a way more comprehensive PHP integration than before.

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How to Optimize Your Location Data's Accuracy

Posted by Bertrand Rothen on April 28, 2015

With location data continuing to gain traction for advertising in 2015, it's less about actually enriching traffic with location data, but more about enriching it with accurate location data. When it comes to user data driving revenue, we've seen a general eCPM growth of +88% (compared to non-enriched data) when all user data is present, with eCPM uplifts of up to 212% for highly accurate location data-enriched traffic (depending on the level of accuracy).

Want to know how to up your location accuracy game?

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