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The Smaato Blog

The Smaato Blog

Austin Leonard

Vice President, Global Agency & Direct Partnerships

Recent Posts

Smaato & Headway Bring Global In-App Inventory to LATAM Buyers

Posted by Austin Leonard on January 3, 2018

With rapidly-growing smartphone and mobile app usage in Latin America, the region is ripe with in-app advertising opportunities for Smaato demand partners. Latin America is the global leader in terms of app usage, with Argentina averaging the most in-app minutes per person worldwide at nearly 180 minutes per day. As a result, the Smaato platform received more ad requests from Latin America than ever before in Q3 2017. As advertisers continue to follow consumers to mobile, Latin America has also seen some of the world’s highest mobile ad spending growth rates on the Smaato platform so far this year.

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Recent Posts