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The Smaato Blog

The Smaato Blog

Austin Leonard

Vice President, Global Agency & Direct Partnerships

Recent Posts

Best Practices for In-App Advertising Success

Posted by Austin Leonard on March 1, 2018

Over 25% of consumers' total media time is spent in-app,1 and since mobile devices are typically owned and used by one person, these apps are closely connected to users' personal lives and daily habits. The in-app environment also offers advertisers sophisticated data tracking and user targeting that is superior to other digital advertising formats, which makes it the ideal medium for creating effective advertising touchpoints. 

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Mobile & In-App Advertising Trends That Will Shape 2018

Posted by Austin Leonard on January 31, 2018

This is going to be a disruptive year for many of the major players in the advertising game.

As we close out January, I’m finally taking a breath to collect my thoughts on the trends and forecasts for 2018 that will impact the mobile advertising industry. Many of these predictions are not big stretches, but I do think they will be continuous themes throughout the year that will dominate the conversations.

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Smaato & Headway Bring Global In-App Inventory to LATAM Buyers

Posted by Austin Leonard on January 3, 2018

With rapidly-growing smartphone and mobile app usage in Latin America, the region is ripe with in-app advertising opportunities for Smaato demand partners. Latin America is the global leader in terms of app usage, with Argentina averaging the most in-app minutes per person worldwide at nearly 180 minutes per day. As a result, the Smaato platform received more ad requests from Latin America than ever before in Q3 2017. As advertisers continue to follow consumers to mobile, Latin America has also seen some of the world’s highest mobile ad spending growth rates on the Smaato platform so far this year.

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Recent Posts