It's important for engineers to optimize for speed as much as possible. By solving performance problems, we can ensure advertisers don’t miss out on auctions and that publishers receive the bids needed to maximize revenue. The speed of our platform is crucial in making these auctions happen, which is why we closely monitor our elastic load balancing (ELB) surge queue. We want to share how we recently remedied capacity issues after noticing a case with an unusually high surge queue length.
These days, many across our industry and others are talking about microservices. It’s one of the buzzwords of the moment, even though the topic as such has a far longer history. With companies like Netflix, Gilt and LinkedIn, among others, drawing attention to this architecture, many smaller companies find themselves confronting this very issue. With cloud providers offering more and more microservice support, and with tools and frameworks evolving around this topic, we at Smaato have also been asking if this is the direction we’d like to go.