Agile is eating the world and user stories are at the heart of it. There's hardly a person in the business of software development who doesn't know the famous Connextra template: "As a <role>, I want <goal/desire> so that <benefit>." Management attitude depicted by this Dilbert comic strip is fading away to oblivion.
User story is a simple concept. It's easy to start writing it and that's one of its strengths. But writing good user stories is a whole different story.