Apple's App Store seemed like a staggering success when it first launched in July 2008. With 800 apps and 10 million downloads in its first weekend of existence, the App Store offered enormous choice to owners of the iPhone 3G. Still, few could have predicted the enormous impact that the App Store would have. The App Store created a multi-billion dollar industry and ushered in the app ecosystem that's so dominant today.
Here's some good news for anyone who's created a weather app — eCPMs for weather apps are the highest of all the app categories on the Smaato platform. However, making money with a weather app doesn't happen automatically. To best monetize a weather app, there are some best practices to follow in order to maximize revenue potential.
Nearly half the world’s online population plans to watch the 2018 FIFA World Cup, but they won’t all be completely focused on their televisions. Instead, they’ll be using their mobile devices to make the most of this experience. Every four years when the World Cup comes around users become more engaged with their phones than ever before.
The 2014 World Cup in Brazil was called the “social media World Cup” after setting records in social media usage. The latest edition of the tournament has been dubbed the “mobile World Cup.” It’s the perfect description of what advertisers and publishers should expect when the games start in Russia on June 14.
It might come as no surprise that people in the US favor their mobile devices. After all, the US is the land where Apple and Google first found mobile success. The full extent to which US mobile users spend time on their phones is especially impressive. Forget television and desktop computers. Mobile phones, and specifically apps, are now the most popular form of media in terms of total usage and ad spending.
In the US, mobile is king. Here are the figures that show just how big the experience is — and what you can do to take advantage of the mobile in-app trend.