The Smaato Blog

The Smaato Blog

Anthony Karge

Anthony is a Content Marketing Manager at Smaato. In the office, he enjoys following the latest trends in mobile and telling occasionally amusing jokes. Out of the office, you can find him at power metal concerts, traveling to new places, and learning very informal German. Some of Anthony’s favorite apps are WeChat, Clockwork Tomato, and JEFIT Workout Tracker.

Recent Posts

Mobile Advertising in China: Key Insights

Posted by Anthony Karge on October 30, 2018

It's expected that China will become the world's largest economy in less than 15 years.1 Today, however, China is already the world's largest app economy. The opportunities within China are enormous for both app publishers and advertisers. However, with these opportunities come challenges unique to the Chinese market.

Our new whitepaper, "Inside China: Key Insights for Unlocking This Mobile-First Market," takes a deep-dive in what's needed to find success in China. Download it today.

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How to Best Monetize Your Music App

Posted by Anthony Karge on October 25, 2018

Music apps are one of the most popular categories on smartphones, as users around the world are looking for a way to listen to music while on the go. Another strength of music apps is that user retention rates are among the highest of all app categories. With those advantages, music apps offer publishers strong opportunities for monetization. Let us show you how to leverage the power of your music app and make your revenues really rock.

 

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Four Tips to Help Maximize News App Revenue

Posted by Anthony Karge on August 30, 2018

News apps are an advertiser's dream. They have high reach, engaged readers with above-average salaries, and most importantly they offer a brand-safe environment. Because of this, advertisers are willing to pay a premium to reach this audience. 

How much exactly are advertisers willing to pay? On the Smaato platform, the average eCPM for news apps is 44% higher than the overall average. With such high rates, building a strong monetization plan around an app is a big opportunity for news companies of all sizes. Here are our four tips to help maximize news app revenue:

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10 Years of Apple's App Store: A Decade of Change

Posted by Anthony Karge on July 9, 2018

Apple's App Store seemed like a staggering success when it first launched in July 2008. With 800 apps and 10 million downloads in its first weekend of existence, the App Store offered enormous choice to owners of the iPhone 3G. Still, few could have predicted the enormous impact that the App Store would have. The App Store created a multi-billion dollar industry and ushered in the app ecosystem that's so dominant today.

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How to Best Monetize Your Weather App

Posted by Anthony Karge on June 14, 2018

Here's some good news for anyone who's created a weather app — eCPMs for weather apps are the highest of all the app categories on the Smaato platform. However, making money with a weather app doesn't happen automatically. To best monetize a weather app, there are some best practices to follow in order to maximize revenue potential.

 

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Why the 2018 World Cup Is the First "Mobile World Cup"

Posted by Anthony Karge on May 17, 2018

Nearly half the world’s online population plans to watch the 2018 FIFA World Cup, but they won’t all be completely focused on their televisions. Instead, they’ll be using their mobile devices to make the most of this experience. Every four years when the World Cup comes around users become more engaged with their phones than ever before.

The 2014 World Cup in Brazil was called the “social media World Cup” after setting records in social media usage. The latest edition of the tournament has been dubbed the “mobile World Cup.” It’s the perfect description of what advertisers and publishers should expect when the games start in Russia on June 14.

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Mobile Usage and Spending in the US by the Numbers

Posted by Anthony Karge on May 8, 2018

It might come as no surprise that people in the US favor their mobile devices. After all, the US is the land where Apple and Google first found mobile success. The full extent to which US mobile users spend time on their phones is especially impressive. Forget television and desktop computers. Mobile phones, and specifically apps, are now the most popular form of media in terms of total usage and ad spending.

In the US, mobile is king. Here are the figures that show just how big the experience is — and what you can do to take advantage of the mobile in-app trend.

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