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Smaato Welcomes the Pioneering Social API Initiative of Alcatel-Lucent

Home » Blog » Smaato Welcomes the Pioneering Social API Initiative of Alcatel-Lucent
Posted by Smaato Inc. on March 16, 2010

alcatel-lucent Alcatel-Lucent announced the industry’s first packaged API (Application Programming Interfaces) bundles, and an associated revenue sharing model that radically transforms application development by eliminating upfront costs for developers and opening new revenue opportunities for service providers. The announcement is part of a larger push by Alcatel-Lucent to give developers the ability to use the network as a development platform in the same way they currently build applications for mobile devices and the Web.

The company also announced a powerful new business and application modeling tool that allows developers to get the most out of their applications. This new functionality helps developers and service providers improve the potential for the success of services they are introducing and helps them better manage the overall business of their applications.

Alcatel-Lucent will showcase these and other tools, which are part of its developer platform and program (and core elements of its Application Enablement vision) at the South by Southwest Interactive Conference, (March 11 - 16, 2010 Austin, TX) in the “Eleven API Lounge” of the Hilton Hotel, directly across from the Austin Convention Center.

New Bundled APIs

A bundled API is a unique offering from Alcatel-Lucent that blends service provider and third party application capabilities to support the easy creation of new applications. These API bundles enable a new revenue share model intended to transform service provider networks into an application development platform by unlocking network resources and functionality - similar to what smartphones and apps stores did for the device world.

The company’s first vertical API bundles include three social bundles supporting the creation of new mashups in the rapidly growing social gaming, advertising and virtual goods markets. Collectively, the APIs included are SMS, advertising, location, virtual goods, credit card and billing. The initial delivery of these API bundles targets the 14+ million developers worldwide and the two fastest growing and increasingly profitable applications markets today: mobile advertising and virtual goods. Recent industry research suggests mobile advertising will exceed $3 billion by 2013 and that today’s virtual goods market is between $4-6 billion globally. Alcatel-Lucent is providing developers access to beta versions of the social API bundles within a virtual sandbox for non-commercial use in a laboratory type environment. Developers can access the bundles via Alcatel-Lucent’s Open API Service here.

We welcome the pioneering social API initiative of Alcatel-Lucent to provide more upside for developers to reach better monetization through added targeting value, such as location, stated Harald Neidhardt, CMO and Co-Founder of Smaato Inc.

See the entire article at Connected Planet here.

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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