This one particularly goes out to all the publishers using our Smaato Ad Tag for integration. We’re excited to announce one of our biggest Ad Tag updates yet: the Ad Tag 2.0. With rewritten code and extended functional capabilities, we’ve made a substantial step in terms of our Ad Tag offering. If you’re integrated with us via Ad Tag (or are interested in doing so), we’ve got quite a few additions and improvements in store for you!
Some Highlights of the Ad Tag 2.0:
- Complete Rewrite:
We’ve rewritten the whole Ad Tag from scratch for lower latency and improved performance.
- Merging In-App & Mobile Web Ad Tag Integration:
We’ve got one single, unified Smaato Ad Tag for all types of adspaces!
- Intelligent User ID Detection:
Leveraging the potential of macros, we’ve increased our capabilities of detecting user IDs.
Now you can use callbacks to measure successful ad delivery – or to pass a request to another source after a “no ad”-response.
- Easier Ad Request Parameter Handling:
We’ve enabled the use of JSON objects for that.
- Better Rich Media Support:
Ad Tag 2.0 also offers MRAID support.