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The Smaato Blog

The Smaato Blog

App-Obsessed Millennials: The Darlings of Cyber Monday

Posted by Courtney Reich on October 16, 2017

Cyber Monday shattered mobile sales records last year to become the first day with over $1 billion in US sales on mobile devices alone.1 However, Cyber Monday is no longer just a 24-hour event, nor is it exclusive to the US. With week-long skyrocketing online and mobile sales in countries around the world, Cyber Monday (or should we say Cyber Week) has truly become a global phenomenon.

Millennials are the most mobile-first Cyber Monday shoppers, using their smartphone to find holiday deals more often than any other generation. But not all smartphone time is created equal — the majority of Millennials’ mobile minutes are spent in-app. This is great news for advertisers, as the in-app ecosystems allows for precision targeting at a level no other advertising medium can match.

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From Clicks to Bricks: Increase In-Store Sales Over Thanksgiving Weekend With In-App Advertising

Posted by Courtney Reich on October 9, 2017

Smartphones are our constant and most trusted holiday shopping companions. From before we leave for the store and even as we are standing in the shopping aisle, we use our mobile device to look up product information, read online reviews and find the best Black Friday deals. With 90% of US smartphone usage taking place in-app, the best way for advertisers to reach mobile-obsessed holiday shoppers is through in-app advertising. 

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Android Rules Ad Spending & iOS Reigns Over eCPM

Posted by Courtney Reich on September 27, 2017

With even Bill Gates using an Android phone, it's no surprise that this mobile OS is the most popular in the world. Android also rules ad spending on the Smaato platform, as revealed by analysis of Smaato’s 1.5+ trillion ad impressions in the Q2 2017 Global Trends in Mobile Advertising report. This report uncovered several striking differences in the use of mobile advertising on iOS and Android devices — differences that stem from early decisions that Apple and Google made about their respective mobile operating systems. 

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Video Scores Big as Fastest-Growing Mobile Ad Format

Posted by Courtney Reich on September 18, 2017

Video is winning the mobile advertising game. Unique in its ability to score big with advertisers and publishers alike, video was the fastest-growing mobile ad format on the Smaato platform in Q2 2017 as publishers doubled-down on mobile video ad spending. Rewarded video took home the prize as the fastest-growing video ad format.

To uncover the latest mobile video advertising trends, we analyzed the over 1.5 trillion ad impressions served on the Smaato platform in Q2 2017 in our latest Global Trends in Mobile Advertising report. This report provides insights into the mobile programmatic landscape on the Smaato platform last quarter and closely examines the growth of mobile video ad spending and eCPMs, which video ad sizes attracted the most ad dollars and the rapid rise of rewarded video ads.

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In-App Ad Viewability: The Current State & Publisher Best Practices

Posted by Sebastian Bär on September 6, 2017

Advertising can only be effective when it is seen by real people. As mobile ad spending continues to increase, higher measurement standards are vital for securing a healthy, thriving mobile eco-system.

The current debate revolves around what should constitute an impression. Not all ad impressions are created equal — just because an ad server has delivered an ad to an app or mobile website does not necessarily mean that the user has indeed had a reasonable opportunity to see it. Therein lies the difference between an ad impression that is viewable and one that is only served.

Both advertisers and publishers have a crucial role in ensuring mobile advertising viewability. Advertisers can help by supporting the development of clear mobile advertising viewability standards and holding all of their partners accountable to them. To avoid losing out on valuable advertising dollars, publishers and developers need to be proactive in understanding advertisers’ needs and concerns. To help publishers, we have compiled some mobile viewability best practices.

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In-App Advertising Trends: Music Rocks Ad Spending, Weather Heats Up Ad Values

Posted by Courtney Reich on August 2, 2017

Apps have transformed our lives, enabling mobile devices to replace both mp3 players and the TV weatherman. We now spend more time using apps than ever before, and the recent shift of ad spending towards in-app reflects this fact. As uncovered in our recently-released Q1 2017 Global Trends in Mobile Advertising report, in-app ad spending reached a record high on the Smaato platform in Q1 2017 with a 91% share of total mobile ad spending (versus mobile web).

We analyzed over one trillion ad requests on the Smaato platform in Q1 2017 and saw that, of this amped-up mobile ad spending, a higher share went to in-app than ever before. But this rising tide did not lift all boats equally — certain app categories fared better than others.

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Smaato & adsquare Partnership: Premium Audience Targeting in SDX

Posted by Jesse Modoono on July 18, 2017

Today, we’re pleased to announce “Phase One” of our new adsquare integration. This first-ever exchange-side integration gives Smaato’s 450+ DSPs and ad networks access to historical and real-time global audience data targeting. Through a combination of Smaato’s premium in-app inventory and adsquare’s vast data portfolio, demand partners will now be able to target unique audiences at scale. Smaato publishers will also, in turn, see an increase in the quality and value of their inventory by serving contextual audiences to advertisers in real-time.

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Appy Birthday: What a Difference a Decade Makes

Posted by Courtney Reich on June 29, 2017

When Apple released the first iPhone ten years ago today, a revolution was born that would change our lives and create multiple billion-dollar industries. To commemorate the 10th anniversary of this monumental mobile moment, we are taking a look at how much the iPhone has changed our lives, impacted advertising and defined a new generation.

It's not that the iPhone was the first mobile phone nor even the first smartphone. The invention of the Smartphone dates back to the 1970s, and in the later part of the 1990s, many mobile phone users began carrying PDAs (personal digital assistants) that ran on various systems such as Blackberry OS and Palm OS. Nonetheless, everything changed when Steve Jobs pulled the iPhone out of his pocket in early 2007.

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New Report: China Surges as Advertisers Amp Up Mobile Ad Spending

Posted by Courtney Reich on June 14, 2017

2017 started off with a bang for the mobile advertising world with both mobile ad spending and ad space values growing globally. For our recently released Q1 2017 Global Trends in Mobile Advertising, we analyzed over one trillion global mobile ad requests on the Smaato platform to gain insight into the latest mobile advertising trends. While the world's largest mobile advertising market (the US) continued to see healthy growth, China was the world's growth driver among the Top 10 global mobile advertising markets.

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Microsoft Sees 20% Increase in Windows 10 App Monetization

Posted by Smaato Inc. on March 30, 2017

 

What really matters to app developers? High on the list is monetization strategy, one of the most important challenges for any app developer today. An effective mobile monetization solution must offer developers high yields with consistency, transparency and reliability.

Today we would like to share with you the impressive success story of one of our large customer partners – Microsoft.

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