The Smaato Blog

The Smaato Blog

Top Mobile Advertising Trends to Maximize Holiday Revenues

Posted by Courtney Reich on November 15, 2018

The holidays are a magical time in the mobile industry, with consumers' app usage at its highest all year as they browse, shop, and play on their mobile devices. This increased time spent with mobile is good news for mobile publishers and app developers, as advertisers are spending an increasing amount of their holiday budgets on attracting consumers’ attention while they are in-app.

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Our Commitment to Stopping Ad Fraud Schemes and Other Malicious Activity

Posted by Georg Fiegen on November 14, 2018

One of the big stories in the digital advertising industry right now is a recent report from Buzzfeed about a mobile ad fraud scheme involving more than 100 apps. At Smaato, we take ad fraud on any scale very seriously and work proactively to create a clean, protected mobile advertising marketplace. With that in mind, we wanted to share in detail how we handled this particular instance of fraud.

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Holiday Mobile Trends That Advertisers Need to Know

Posted by Courtney Reich on November 8, 2018

The holiday shopping season is the most wonderful time of the year for the mobile advertising industry. As people around the world get ready to splurge on new purchases, brands and advertisers are working their hardest to get noticed. And with consumers spending more time than ever in-app, mobile is the place to be for buyers throughout this high-spend period.

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Mobile Insights for Winning Double on Singles’ Day

Posted by Janice Goh on November 5, 2018

China is the world’s largest mobile app market by just about every measure. And with China expected to grow to almost 740 million smartphone users by 2019, the country’s power within the mobile industry will only continue to strengthen.1 This means that Singles’ Day — which is the biggest online shopping day within both China and the world — should be on the radar of advertisers all around the globe.

 

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Mobile Advertising in China: Key Insights

Posted by Anthony Karge on October 30, 2018

It's expected that China will become the world's largest economy in less than 15 years.1 Today, however, China is already the world's largest app economy. The opportunities within China are enormous for both app publishers and advertisers. However, with these opportunities come challenges unique to the Chinese market.

Our new whitepaper, "Inside China: Key Insights for Unlocking This Mobile-First Market," takes a deep-dive in what's needed to find success in China. Download it today.

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How to Best Monetize Your Music App

Posted by Anthony Karge on October 25, 2018

Music apps are one of the most popular categories on smartphones, as users around the world are looking for a way to listen to music while on the go. Another strength of music apps is that user retention rates are among the highest of all app categories. With those advantages, music apps offer publishers strong opportunities for monetization. Let us show you how to leverage the power of your music app and make your revenues really rock.

 

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Reducing Surge Queue Length in AWS Elastic Load Balancing

Posted by Arne Schipper on October 16, 2018

It's important for engineers to optimize for speed as much as possible. By solving performance problems, we can ensure advertisers don’t miss out on auctions and that publishers receive the bids needed to maximize revenue. The speed of our platform is crucial in making these auctions happen, which is why we closely monitor our elastic load balancing (ELB) surge queue. We want to share how we recently remedied capacity issues after noticing a case with an unusually high surge queue length.

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Smaatie Spotlight: David Ruggiero, Business Development

Posted by Courtney Reich on October 9, 2018

David Ruggiero
Senior Manager, Business Development in Supply

As a Senior Business Development Manager at Smaato, David is responsible for finding new publishers and helping them monetize their apps via the Smaato platform. Originally from Australia, David has a decade of sales experience across many industries in both Australia and Germany. He moved to Hamburg five years ago and joined Smaato’s Business Development team in 2016.

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How the GDPR Impacted Mobile Advertising [Infographic]

Posted by Courtney Reich on October 5, 2018

The mobile advertising industry saw significant growth in the first half of 2018. However, the defining factor of H1 2018 for the digital sphere was undoubtedly the General Data Protection Regulation (GDPR). In order to understand just how widely the GDPR impacted mobile advertising, we analyzed the relevant traffic across the Smaato platform in our latest Global Trends in Mobile Advertising report and uncovered the effects this regulation had on mobile ad spending and eCPMs.

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The EU ePrivacy Regulation: In-App Consent Gets a Makeover

Posted by Taylor Galusha on September 27, 2018

In-app consent requirements are about to get a fresh makeover. In January 2017, the European Union (EU) proposed the ePrivacy Regulation to replace the ePrivacy Directive. Experts anticipate its passage in 2019 or 2020 and there will likely be a year-long transition phase before taking effect. Unless amended, the ePrivacy Regulation will impose broader opt-in consent requirements on publishers with EU-based end-users.

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