<iframe src="//www.googletagmanager.com/ns.html?id=GTM-MXN9JJ" height="0" width="0" style="display:none;visibility:hidden">

The Smaato Blog

The Smaato Blog

Mobile & In-App Advertising Trends That Shaped Q4 2017

Posted by Courtney Reich on February 22, 2018

Apps have transformed mankind’s relationship with technology. We not only spend more time in-app than ever before, but the diverse quantity of apps available has become much greater than Steve Jobs could have ever imagined when the App Store first opened ten years ago. As a result, advertisers have a growing interest in the mobile app landscape and are investing an increasing amount of their budgets towards reaching app users.

The Global Trends in Mobile Advertising report analyzes the billions of monthly mobile ad impressions from the Smaato platform in order to gain insight into the mobile and in-app advertising landscape. Download the report below to learn more about the key mobile advertising trends observed on the Smaato platform in Q4 2017, which include:

Read more »

Mobile World Congress: How to Survive Mobile’s Biggest Event

Posted by Courtney Reich on February 21, 2018

Mobile World Congress (MWC) is just around the corner, and Smaato is proud to be returning to Barcelona to attend this massive mobile event for the ninth year in a row!

As the world’s largest event for the mobile industry, Mobile World Congress is both the most exciting and challenging four days of the year for the event's exhibitors, organizers, journalists and attendees. To ensure that you (and your mobile device) stay fully charged throughout the event, we have compiled a list of the most useful tips for surviving MWC.

Read more »

General Data Protection Regulation (GDPR) - FAQ

Posted by Shaika Ahmed on February 15, 2018

What is the GDPR?

The European Union’s General Data Protection Regulation (GDPR) will go into effect on May 25, 2018, significantly changing how companies handle personal data of their EU consumers. The GDPR will replace the current EU Data Protection Directive as the overarching data privacy framework across the European Economic Area (EEA).

With ad tech companies striving to create the best user experience by delivering the most relevant advertisements, the GDPR’s effects will be substantial.

Read more »

The Ramadhan Rush: Advertising in the Month of Mobile

Posted by Li Lin Tan on February 5, 2018

With 62% of Muslims living in APAC, Ramadhan is one of the region’s busiest advertising seasons of the year.1 And APAC consumers’ move to mobile is opening up a huge opportunity for advertisers looking to engage with the Muslim community during Ramadhan.

Ramadhan is celebrated by 1.6 billion Muslims worldwide, with the some of the largest Muslim populations located in Indonesia, India, Malaysia and Singapore.2 This religious holiday is not only a time of spiritual discipline, but also a time for social activities, shopping and travel — each of which is highly driven by mobile devices.

Read more »

Mobile & In-App Advertising Trends That Will Shape 2018

Posted by Austin Leonard on January 31, 2018

This is going to be a disruptive year for many of the major players in the advertising game.

As we close out January, I’m finally taking a breath to collect my thoughts on the trends and forecasts for 2018 that will impact the mobile advertising industry. Many of these predictions are not big stretches, but I do think they will be continuous themes throughout the year that will dominate the conversations.

Read more »

PostgreSQL Privileges: Common Pitfalls & How to Avoid Them

Posted by Anuj Patel on January 23, 2018

At Smaato, we use several different database management systems to create, retrieve, update and manage data. These include MySQL, Vertica, Aerospike and, the one we will explore today, PostgreSQL.

As a PostgreSQL fan and long-time user (since 8.4), I have come across many “gotchas” in my work with the system when it comes to managing user permissions.

In order to help my fellow PostgreSQL users not get caught in these same pitfalls, this blog post highlights two of these common “gotchas” and outlines how to avoid them.

Read more »

Lunar New Year’s Impact on In-App Advertising in APAC

Posted by Courtney Reich on January 15, 2018

Each year, Lunar New Year brings good fortune to advertisers with a spike in mobile usage as friends and family send messages, watch videos, play mobile games and exchange virtual red envelopes. This holiday season also brings about the world’s largest migration of people, as millions traverse the globe to spend time with their family and friends.

Savvy advertisers worldwide can utilize the advanced tracking capabilities of the in-app environment to target these mobile users during this high-spend season — because no matter where APAC consumers may spend the holidays, they are sure to always have their smartphone by their side.

Read more »

Top 6 Mobile Advertising Trends of Q3 2017

Posted by Courtney Reich on January 9, 2018

By analyzing the more than 1.5 trillion mobile ad impressions served on the Smaato platform this past quarter, we uncovered the key trends that are shaping today’s mobile programmatic landscape in our Q3 2017 Global Trends in Mobile Advertising Report. As consumers and advertisers continue to shift their time and budgets to mobile, these insights provide industry stakeholders with relevant information for addressing the mobile advertising market as it grows and evolves.

Download the report now to learn more about the key mobile advertising trends observed on the Smaato platform in Q3 2017, which include: 

Read more »

Smaato & Headway Bring Global In-App Inventory to LATAM Buyers

Posted by Austin Leonard on January 3, 2018

With rapidly-growing smartphone and mobile app usage in Latin America, the region is ripe with in-app advertising opportunities for Smaato demand partners. Latin America is the global leader in terms of app usage, with Argentina averaging the most in-app minutes per person worldwide at nearly 180 minutes per day. As a result, the Smaato platform received more ad requests from Latin America than ever before in Q3 2017. As advertisers continue to follow consumers to mobile, Latin America has also seen some of the world’s highest mobile ad spending growth rates on the Smaato platform so far this year.

Read more »

Introducing the Next Generation of Smaato's Demand-Facing Platform — SDX

Posted by Nabil Chouaieb on November 15, 2017

We are excited to announce the next generation of the Smaato Demand Platform (SDX) that will boost campaign reach and reduce traffic costs.

SDX is a unique and powerful tool in the mobile advertising marketplace, enabling buyers on Demand-Side Platforms (DSPs) to conduct sophisticated, self-service targeting. After a successful year with SDX, we are excited to offer DSPs and agencies additional insights and targeting capabilities that are both precise and customizable. In particular, we have focused on two of the most important concerns of our demand partners: transparency and optimized targeting.

Read more »

Recent Posts