The Smaato Blog

The Smaato Blog

Advertising Insights From Our In-App Experts

Posted by Anthony Karge on January 17, 2019

The mobile advertising industry is constantly evolving. For advertisers and publishers, it's important to stay aware of the latest trends and topics that are affecting the industry. To help keep you updated, we've compiled insights from our team of in-app experts on a variety of important topics in the world of mobile advertising.

 

 

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Understanding Fraud: The Different Types of Invalid Traffic

Posted by Anthony Karge on January 10, 2019

In-app advertising has never been more popular. Advertisers appreciate the targeted traffic that makes their campaigns effective, while app publishers value the fact that they can grow an audience and monetize without charging a premium price. But there is a downside to the massive growth of in-app advertising. Fraudsters are incentivized to try gaming the system with invalid traffic.

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Create Ad Personalization With Language Targeting

Posted by Anthony Karge on January 3, 2019

When it comes to targeting, everyone in the mobile advertising business knows the benefits of location targeting. The ability to reach people in specific areas, whether it's as broad as a state or as specific as a sports stadium, is crucial to the success of many campaigns. A much less utilized, but also an invaluable form of targeting, is language targeting.

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Mobile Advertising Quiz of the Year!

Posted by Courtney Reich on December 20, 2018

So you think you know mobile? Now it’s time to prove your programmatic prowess with Smaato’s Mobile Advertising Quiz of the Year!

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How We Recruit Top Tech Talent

Posted by Svitlana Kravchenko on December 19, 2018

While there are a lot of talented engineers in this world, we at Smaato try to find and approach only the best. We look for talented individuals who are eager to advance our products, become a part of an international team, and have a positive influence on our company culture. We truly believe that software and systems engineers are the heart of every organization that offers software development. As long as the heart beats, the product lives!

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Japan: Mobile Usage and Spending by the Numbers

Posted by Lai Lin Chung on December 12, 2018

Despite a small population of just 127 million, Japan is one of the top mobile advertising markets worldwide. The country is not only home to some of the most prominent mobile publishers but also a mobile gaming hub with highly-engaged local gamers. With the consistent growth of mobile ad spending over the years, this island country is certainly the rising sun of the mobile advertising industry.

 

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Video Advertising Trends to Look for in 2019

Posted by Anthony Karge on December 6, 2018

2018 was a landmark year for digital advertising, as it was the first time that digital ad spending exceeded TV ad spending. Video advertising was a significant reason why the industry achieved this milestone. With users spending more time streaming content on mobile devices, brands are shifting their advertising dollars away from TV to reach users on their mobile phones. It's looking like 2019 will be another big year for video advertising. With that in mind, here are a few major trends to look out for this year.

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China Meets Europe: Smaato at the Hamburg Summit

Posted by Smaato Inc. on November 30, 2018

Taking place a short walk from Smaato's Hamburg office, the Hamburg Summit 2018 brought together Chinese and European leaders from politics, business, and academia to discuss the main trends regarding Sino-European business.

The main goal of the summit is to create an open dialogue between Europe and China as a way to improve economic relations and mutual understanding.

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Everything You Need to Know About Location-Based Mobile Advertising

Posted by Alizee Mega on November 29, 2018

With location data continuing to quickly gain traction in the advertising world as we head into 2019, Smaato is constantly improving the data quality on our exchange and enriching it with accurate location data to support the needs of our clients and their location-based mobile advertising campaigns. As an Account Manager, I work closely with my clients to ensure that they have access to transparent and accurate in-app inventory. By doing that, we can empower them to reach users at the right time and the right place — and deliver on their campaigns objectives.

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A Visual Guide to Mobile in China [Infographic]

Posted by Anthony Karge on November 19, 2018

Out of all the fast-growing countries, none have the advantages that China does when it comes to mobile advertising or increasing app monetization. Advertisers and app publishers from around the world are looking to China to unlock new levels of growth.

It's for good reason that China has become so desirable in the mobile world, as no country offers such favorable numbers in this category.  

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