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The Smaato Blog

Why To Go Mobile When Marketing Budgets Are Shrinking

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Posted by Smaato Inc. on November 12, 2009

mobileStorm wrote:

In today’s economy, marketing budgets are being slashed across the board. Subsequently, marketers are having to re-think their strategies in terms of getting the most bang for their buck.

When faced with smaller budgets, mobile provides the highest ROI of any marketing channel available to you. Unlike mass communication via TV, radio, newspapers and even Online advertising, mobile allows you to pick and choose your audience according to a wide array of targeting capabilities, location-based benefits and much more.

Combining the immense targeting capabilities of mobile, the fact that consumers are much more apt to respond and interact with mobile and the simple fact that everyone owns a mobile device of some sort equates to an ROI that’s simply unmatched by any other medium.

» Immediacy - Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds.

» Affordability - No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases.

» Distribution - Reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail, and other forms of advertising.

» Response Rate/Effectiveness - The average respose rate is approximately 15%, versus 2 – 3% for other advertising mediums such as direct mail.

» Personal /Targeted - Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience.

» Mobility/Reachability - Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day.

Read the entire article at mobileStorm here.

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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