Advertiser spend per impression or click in the mobile world has been on a steady decline for the last couple of years. Is this a trend we are likely to continue seeing over the next couple of years. If there is anything that the past can teach us about marketing, that is a definitive NO.
Mobile advertising is still just in it’s infancy. Users are continuing to flock to the medium by the day, and as the usage rate continues to grow, so will the ad dollars. Think back to when Google first launched it’s PPC programs.
Clicks were costing measly cents, and advertisers controlled the market. But as online search usage continued to grow, so did the marketplace. Now top keywords can cost hundreds of dollars for a click.
I can only imagine the same happened during the invent of the TV and Radio. Mobile is the future, PERIOD.
So, what will the future most likely look like? Mobile usage is quickly taking precious marketshare from desktop search and entertainment.
As the trend continues to grow, as well as the technology and understanding behind the psychology of mobile device usage, this medium will become the dominant choice for online advertising money.
Ad spend will follow where the people are, and it’s quickly turning towards the world of mobile.