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Smaato and Vertica partner to drive mobile marketing ROI via real-time data analytics

Home » Blog » Smaato and Vertica partner to drive mobile marketing ROI via real-time data analytics
Posted by Smaato Inc. on February 2, 2011

Smaato has selected the Vertica Analytics Platform as predictive analytics infrastructure.

The Vertica Analytics Platform enables Smaato to analyse data in real-time and optimize mobile advertising revenues across its client base.

More than 11,000 app developers and publishers to drive mobile advertising revenue with Smaato’s adoption of the Vertica Analytics Platform for real-time, cloud-based information.

“2010 was the year that mobile advertising really took off, as evidenced by Smaato’s explosive growth throughout the last year,” said Marc Junker, CIO & CTO at Smaato. “To handle the amount of ad requests and optimize clients’ traffic, our team needed a solution that could load and analyze data, as well as provide detailed dashboard views exceptionally fast. Since we’ve implemented Vertica, we have been able to increase the response time of the dashboard output significantly, driving real benefits across our global client base.”

“Smaato is pioneering an exciting industry space, and its rapidly expanding customer base and recent funding are evidence of this,” said Christopher Lynch, President and CEO at Vertica Systems. “This is exactly the kind of information-critical business that Vertica was built to support. We look forward to supporting Smaato and its clients, making the mobile advertising market a lucrative one.”

Smaato - the Mobile Ad Cloud - hosts all of its servers and infrastructure on the cloud-based Amazon Web Service (AWS), providing flexibility and elasticity in deploying their analytics infrastructure.

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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