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The Unique Value of an Integrated Mobile Advertising Platform

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Posted by Jay Hinman on July 31, 2015
The Unique Value of an Integrated Mobile Advertising Platform

The advertising technology boom of 5-10 years ago gave birth to a host of innovative companies and business models, yet also gave rise to an industry that is leaden with confusing acronyms, poor reporting data and a host of “features” that too often masquerade as fully formed products. It’s certainly not difficult to mislead and confuse within our industry, and ad tech vendors are notoriously excellent as doing so – particularly once ad servers stopped being “sexy”, and started feeling more like commodities.

Those vendors who focused on building truly integrated platforms, on the other hand, and not simply a motley bunch of unexciting features stitched together, are the ones who’ve positioned themselves to lead the ongoing transformation of mobile advertising and monetization. Those who did so with mobile in mind from day one are also uniquely on the vanguard of where the users are, and where they’re headed, from this point forward.

In our brand new white paper, which is free to download here, we’ve taken a look at the value of platforms that manage all demand sources in an intelligent, global and mobile-first manner. It goes into detail on the concept of Dynamic Demand, and why that’s important to help achieve the highest eCPMs for mobile app developers and publishers. We also look at how widely dispersed demand actually is in 2015, and what that means for publishers looking to monetize their apps in markets around the world right now. We hope you like it.

Click over here to download “The Unique Value of an Integrated Mobile Advertising Platform”.

Written by Jay Hinman

Jay Hinman is Smaato's VP of Marketing. He leads Smaato's global marketing team across its key locations in San Francisco, Hamburg, Singapore and New York.

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