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The Smaato Blog

The Smaato Blog

What NOT to Expect in 2016

Posted by Ajitpal Pannu on January 4, 2016

I was asked to write a piece on what we could expect in 2016 from mobile advertising. Naturally before even starting, I had already read many predictive pieces from some really smart people in the mobile, advertising or ad tech space. Instead I decided to focus on what not to expect.

The unicorns and anything ad tech related have been attracting more negative than positive attention throughout most of 2015. So the obvious question becomes what do we forecast for 2016 that will have a positive impact on Smaato’s team, company and direction? How do these predictions impact sales, product or overall strategy? To approach these questions, I am going to share what I think we will not do in 2016 and what I think will have a positive impact on our industry.

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2016: The Year Mobile Advertising Graduates

Posted by Garrett McGrath on December 10, 2015

In the world of online advertising, 2012 could probably have been called the “year of mobile.” It had been about to happen, we’d been told, for several years. Sure, mobile advertising existed before this, but in this period something palpable changed. It could no doubt have been measured in spend and in budgets allocated to mobile, yet there was also an underlying attitude change. Mobile was real. It was suddenly a true market, with the big players starting to realize that mobile was not just a matter of shrunken processes and different ad units.

Fast forwarding to the present time…mobile is obviously real. As it moves much faster than online did, it’s so real that there seems to be a low-level nervousness about knowing “What’s Next.” The industry, if it were a team, is about ready to switch from Norming to Performing. Not as many obvious innovations, not as many left or right turns, and not as many bold claims. A lot of refining, with a lot of growth. Moreover, it’s the point in time where mobile ad tech completely divorces itself from its display origins and stands independent.

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Q&A with Paul Kemp from The App Guy Podcast

Posted by Jay Hinman on November 24, 2015

We’re big fans here at Smaato of Paul Kemp’s The App Guy podcast, and recently had the good fortune to have our own Ajitpal Pannu interviewed on the show about ad blocking, native advertising and mobile app monetization in the modern age.

Given that readers of this blog are also savvy publishers and advertisers attuned to the world of global app development, we thought we’d turn the tables a bit and interview Mr. Kemp ourselves. He’s a guy who lives and breathes this world, publishing multiple episodes each week with leading market-makers and innovative start-ups within the app economy. Our thought was that he’d be able to shed some strong light on the state of mobile app development and mobile advertising in late 2015, and we were right.

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New Report: Smaato’s Global Trends in Mobile Programmatic, Q3 2015

Posted by Jay Hinman on November 11, 2015

Today we are continuing our quarterly release of a new Smaato Global Trends in Mobile Programmatic Report, this time for Q3 2015. It’s a compendium of trends, facts and revenue-impacting findings from across the billions and billions of impressions that traveled across the Smaato Exchange during the third quarter of 2015. We serve up to 6 billion ads each day, across 800 million mobile users around the world each month. Smaato’s Global Trends in Mobile Programmatic is clearly worldwide in scope, and reflects the detailed activity and trends that have developed over Q3 2015  across our wide base of publishers, advertisers and users. In that sense, activity on our Exchange serves as a very strong and very relevant proxy for more “macro” trends happening across the world of mobile.

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New Video: Thinking Globally, Acting Locally

Posted by Jay Hinman on November 10, 2015

In the third and final video in Smaato's thought leadership series with APAC Managing Director Malcolm Wong, we explore the concept of localized apps, and what they mean both for the delivery of relevant content in their home markets, as well as for mobile advertisers looking to reach targeted and engaged audiences all over the world. Malcolm also discusses how Smaato is able to group local app inventory together in packages that are extremely attractive for advertisers, making them greater than the sum of their parts. 

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Legacy Symptoms and Bad Habits: The End of the Mobile Advertising Waterfall

Posted by Garrett McGrath on November 3, 2015

One of the biggest problems within ad tech is our almost unconscious love of making the simple complicated. If we can make a concept (not the solution, just the concept) appear really complicated, our eventual half-solutions appear really smart, thereby assuring that publishers and advertisers will remain convinced they still need us around.

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Native Advertising’s Giant Leap Into Mobile

Posted by Jay Hinman on November 2, 2015

With all the hullabaloo around mobile ad blocking cresting in recent weeks, it’s been interesting to watch fingers pointing and flying in all directions. Consumers don’t understand how content stays free. Publishers need to wake up and stop loading so many tags. Advertisers are to blame for bad creative. It’s a desktop problem, not a mobile one — and so on. The ad blocking storm may even be a key driver in hastening the migration of publishers from their mobile websites to their own contained apps, which the iOS 9 Safari-based ad-blocking extensions generally can’t touch.

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Upcoming Webinar: The Union of Mobile Advertising, Data Analytics, and Platforms

Posted by Melissa King on October 19, 2015

We are excited to announce that on Tuesday, October 27th we will be hosting a free webinar in partnership with Forrester Research and Rocket Fuel. Join us at 1 pm EST/10 am PST and register here as we explore The Union of Mobile Advertising, Data Analytics, and Platforms - and what that means for marketers & advertisers as attention is turned to 2016.

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New Video: Mobile Advertising - How We Got Here

Posted by Adella Tan on October 16, 2015

The mobile advertising market continues to grow exponentially around the world, and adoption of mobile-first publishing strategies is particularly acute in the Asia Pacific region. Smartphone users are increasing exponentially, and according to eMarketer, smartphone users globally will surpass 2 billion in 2016. 

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Moving Beyond Header Bidding To Increase Transparency and Revenue

Posted by Ajitpal Pannu on October 7, 2015

Header bidding has quintupled over the past year, according to estimates. Its meteoric rise reflects a fervent desire across the digital media industry for a truly unified programmatic experience, in which multiple demand sources can simultaneously bid on inventory, rather than “waterfalling.” While a step in the right direction, header bidding, otherwise known as “advance bidding” or “pre-bidding”, still falls well short of the programmatic ideal, which is why Smaato has integrated competition within the ad server itself.

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