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The Smaato Blog

The Smaato Blog

Case Study: How Singapore Press Holdings Went Programmatic With Smaato

Posted by Jay Hinman on August 26, 2015

We've just published a new case study that looks at how one of our publisher partners, Singapore Press Holdings (SPH), transitioned into effective programmatic buying on their mobile properties with the help of Smaato.

By migrating to our SPX platform, SPH was able to achieve full control over the monetization of their mobile inventory and the type of advertisements being displayed on their websites and apps. With its built-in “dynamic demand” capabilities, SPX empowered SPH to make any type of demand compete within Smaato’s real-time auction - and the results speak for themselves.

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Smaato an AlwaysOn Winner 5 Years Running

Posted by Jay Hinman on June 26, 2015

It’s certainly great to be recognized for being a leader in your field, and we at Smaato are proud and humbled to once again be selected by AlwaysOn as an AlwaysOn Global 250 Private Companies winner. It’s the fifth straight year that we’ve been recognized by AlwaysOn for being at the center of mobile advertising and monetization.

This prestigious award from AlwaysOn signifies leadership among our peers, as well as game-changing approaches and technologies likely to disrupt existing markets and entrenched players in what’s known as the "Global Silicon Valley". Smaato was selected by an AlwaysOn editorial team and industry experts spanning the globe based on five key criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

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Smaato CEO Ragnar Kruse Appointed to Board of German American Chamber of Commerce

Posted by Jay Hinman on June 24, 2015

Smaato is a San Francisco-based company that happens to have deep German roots – not to mention a shiny new office in Hamburg. For ten years, we’ve been combining German engineering with Silicon Valley innovation to create a mobile-first, globally-oriented mobile advertising platform. Our founders, Ragnar Kruse and Petra Vorsteher, have been extremely active in bridging the two countries’ cultures for those ten years as well, through deep connections with German and American educational, governmental and private enterprise organizations of many stripes.

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What Singapore and APAC Mean to Smaato

Posted by Adella Tan on June 11, 2015

This past May was an exceptionally eventful month in Smaato’s Singapore office. Smaato CEO Ragnar Kruse made the trip to visit our team in the APAC office, and took part in the ever-growing business in our region. Not only was it the perfect opportunity for the different teams here in Singapore to catch up with Ragnar, we arranged 2 media interviews with Singapore Press Holdings (SPH) and Marketing Magazine. We thought we’d share bits of these interviews here on Smaato’s blog.

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Avazu and Smaato: a Global Demand Success Story

Posted by Adella Tan on June 3, 2015

Following the successful launch earlier this year of our SPX platform, we’re happy to announce that our partner Avazu has proven to be one of our Top 5 DSP partners for two consecutive quarters now.

Avazu has been working closely with a team of dedicated account managers at Smaato in the Asia-Pacific region since Q2 of 2014. It’s always been a priority to assist all partners in generating maximum revenue. With Smaato’s global reach, we’ve helped enable Avazu to easily spread its footprint across far-reaching geographies both inside and outside of Asia, like the United States, India, Indonesia, China and the United Kingdom.

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Smaato New Hamburg Office

Posted by Smaato Inc. on September 23, 2014
It is with tremendous excitement that the Smaato team in Hamburg has moved in to a brand new office this week. Our new Hamburg office is located at the 19 th floor of the Emporio tower, which gives every single team member a breath-taking view of Hamburg. But don’t take our word for it; just take a look at the pictures.
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Hamburg’s Mobile Ambassador

Posted by Olaf Preuss on August 8, 2014

As_Ambassador, Internet entrepreneur Petra Vorsteher establishes alliances with corporations in San Francisco.

Hamburg. On one of the top floors of the Emporio-Tower, Petra Vorsteher admires the view that her staff will soon be able to enjoy. Rain is slightly blurring the city’s panorama today, but being based in the landmarked and elaborately refurbished former headquarters of Unilever Germany, is confirmation of being established - in Hamburg as well as in the economy of the Hamburg Metropolis. In September, the approximately 70 employees of Smaato’s Hamburg office will move from the Gerhofstrasse, near the Gänsemarkt, to the newly designed office space of the Emporio tower. “We’ll have room for over 100 employees”, says the internet company’s Co-Chief. Smaato will need that space - the company is rapidly growing. And most of the employees - internationally currently about 120 - are based in Hamburg.

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Smaato Closes a $25 Million Funding Round

Posted by Smaato Inc. on August 5, 2014
Smaato, the leading independent global mobile RTB ad exchange and SSP has received a seal of approval from one of Asia’s biggest media companies, the Singapore Press Holdings (SPH) group. SPH has joined as a strategic investor in Smaato’s latest funding round along with Aeris Capital, EDBI and other existing shareholders. SPH publishes more than 100 magazine titles in Singapore and the region with revenues of revenues of US$ 991m (S$ 1,239m) in 2013.
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Announcing SPP - The Smaato Publisher Platform

Posted by Garrett McGrath on July 14, 2014

Dynamic Demand Mobile Publisher Ad Server

Today Smaato reaches a major milestone, the first release of the Smaato Publisher Platform (SPP). SPP is a brand new platform, built from the ground up with a mobile first focus. We've built an enterprise-grade, infinite scale SaaS platform ad server with a single purpose: give publishers full control over the monetization of their inventory.

We're proud to say we've built a publisher ad server competitive with anything in the market, however that is only scratching the surface. For starters, SPP features groundbreaking Dynamic Demand technology. With Dynamic Demand, direct sold, RTB, indirect, and programmatic buys all compete within SPP on an impression-by-impression basis, delivering maximum yield to the publisher. Publishers have the power to make any line item compete with any other while SPP ensures that all goals and targets are met. With Dynamic Demand we move away from sequential ad server selection and into a world of truly unique universal competition.

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The Smaato Self-Serve Publisher Platform

Posted by Garrett McGrath on June 29, 2014
Mobile-first publisher ad server directly connected to the world’s leading mobile RTB exchange and SSP

The first ever Dynamic Demand platform in mobile Monetization

We are pleased to announce the launch of the Smaato self-serve Publisher Platform (SPP), an enterprise grade mobile-first ad server that puts the full power of the world’s leading mobile monetization exchange and mediation SSP directly in the hands of the publisher.

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